The Vietnamese cinema market last weekend (July 4-6) witnessed a strong landing of World Dinosaurs: Rebirth. The Hollywood blockbuster quickly swept the box office, overshadowing domestic productions.
Vietnamese films have their own bright spots, but still struggle, especially the loss of Ut Lan: The Spirit of Resentment , difficult to reach the revenue mark of 100 billion dong.
Vietnamese movies are losing ground again
Recently released Vietnamese films have had difficulty competing with foreign films. Revenue from Vietnamese films is still modest, showing that audiences are paying more attention to foreign films.
Ut Lan: Vengeful Spirit keep had a promising start, continuously topping the box office charts for two consecutive weeks before, creating expectations that another Vietnamese film would join the list of hundred billion dong. However, the appearance of Jurassic World: Rebirth "block" the department horror movie 18+.
On July 6, Ut Lan: The ghost who keeps the property 29,546 tickets sold/1,225 screenings, earning 2.62 billion VND, ranking third at the box office. Total revenue for the 3-day weekend (4-6/7) reached 6.94 billion VND from 79,768 tickets/2,827 screenings.
With the 3rd place on the weekend chart, it is easy to see Ut Lan was heavily affected by the appearance of the dinosaur movie. Currently, the work has a total revenue of about 79.5 billion VND. With the current situation, it is difficult to Ut Lan reached the 100 billion milestone.
The second place on the weekend box office chart belongs to the family film The Last Wish . On July 6, the film starring Tien Luat and Dinh Y Nhung sold 42,764 tickets/1,529 screenings, earning 3.65 billion VND. The film's revenue over the weekend reached 8.91 billion VND from 105,729 tickets/3,328 screenings.
Another Vietnamese horror film is Find the body: Headless Ghost continues to be "inferior". The film only sold 1,481 tickets/85 screenings, earning 109.11 million VND. The film's revenue over the weekend was only 271.15 million VND from 3,663 tickets/193 screenings. The film dropped seriously to 11th place.
Two Vietnamese children's films are Cricket: The Adventures to Come Swamp Hamlet and Trang Quynh Kids: Taurus Legend also has limited revenue.
Cricket: Adventure to the Swamp On July 6, 387 tickets were sold/16 screenings, earning 39.3 million VND, the total for the 3 weekend days was 77.7 million VND with 791 tickets/33 screenings, ranking 16th.
Meanwhile, Little Trang Quynh: The Legend of the Taurus On July 6, 347 tickets were sold/13 screenings, earning 26.5 million VND; the total for the 3 weekend days was 59.2 million VND with 768 tickets/31 screenings, ranking 19th.
Box office data shows that Vietnamese animated films have difficulty competing with international works of the same genre.
At the same time, the film Bottom of the lake by horror film tycoon Tran Huu Tan left theaters after earning more than 27 billion VND, showing the unpredictability of the horror film market.
International films lead Vietnamese box office again
In contrast to the gloomy situation of Vietnamese films, international works continue to be the "golden goose" for the Vietnamese box office.
Topping the daily sales chart is Jurassic World: Rebirth . After three days of release, the film created a fever. On July 6, the film sold 60,858 tickets/3,035 screenings, earning 6.47 billion VND. Total revenue for the 3-day weekend (July 4-6) reached 20.87 billion VND from 198,051 tickets/7,329 screenings.
Jurassic Park/World is one of the most successful film franchises of all time. Jurassic World: Rebirth is the sequel to the series that was a huge success worldwide with billion-dollar revenue in the previous parts.
Next up is the live-action version of How to Train Your Dragon . On July 6, the film sold 12,789 tickets/515 screenings, earning 1.42 billion VND. Total revenue for the weekend reached 3.19 billion VND with 28,650 tickets sold/1,137 screenings, ranking 4th.
Romantic movie The perfect half has a stable position on the box office chart. On July 6, the film sold 8,503 tickets/383 screenings, earning 1.04 billion VND. Total revenue for the last 3 days of the weekend reached 2.49 billion VND with 20,319 tickets sold/854 screenings, ranking 5th.
The next foreign film with stable revenue is a formula racing film. F1 . On July 6, the film sold 5,445 tickets/183 screenings, earning VND815.5 million. The total revenue of the 3-day weekend of the work starring Brad Pitt reached VND2.21 billion with 14,634 tickets sold/413 screenings, ranking 6th.
After the first 6 months of the year, the Vietnamese film market has clearly shown a trend towards pursuing horror films. However, the success of revenue and quality of films are different, with some films earning more than 200 billion VND - Ancestral home , whose work is not enough to break even ( Under the lake , revenue 27 billion dong).
Competition from foreign films, especially foreign blockbusters, shows that Vietnamese films must make an effort to attract audiences to the cinema. After the horror film trend, the family film genre is popular.
After The Last Wish are being shown in theaters, many family movies are about to be released such as What are you waiting for, just dream! (released July 11), Wooden fish (Best Short Film Golden Kite 2024, expected July 15), Take mother away (scheduled to be released on August 1).
Source: https://baoquangninh.vn/khung-long-can-quet-can-duong-phim-viet-3365693.html
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