Insider GMC 2025 honors 8 leading brands in digital transformation

Insider honors 8 brands at GMC 2025: Vietnam Airlines , MB Bank, VietinBank, MSB, MBS, Elise, FPT Shop, VETC leading digital transformation & CDxP in Vietnam

In the context of the Vietnamese market entering a growth restructuring phase: consumer behavior is changing rapidly, expectations for digital experiences are increasing, and AI and Genetic AI are reshaping customer behavior, Vietnamese brands are facing a dual challenge: growth in uncertainty and personalization at scale.

In that wave, Growth Makers Club (GMC) 2025 Hanoi, organized by Insider Vietnam with the support of Contentsquare, is not only a place to honor pioneering brands in digital transformation, but also an opportunity for Insider to express deep gratitude to partners who have trusted and accompanied, together turning CDxP (Customer Data Experience Platform) into practical value.

The Insider GMC Award 2025 is more than just a list of 8 winners, it's 8 living proofs of a philosophy: digital transformation doesn't have to be complicated, as long as you have the right partner.

With more than 60 senior leaders from leading brands attending, the event announced the CDxP capability benchmark map in Vietnam, where brands such as Vietnam Airlines, MB Bank, MSB, MBS, VietinBank, Elise, FPT Shop, VETC... showed that personalization is not only to increase experience but also to increase real revenue; data is not just a warehouse but the raw material for real-time action and speed is not only an advantage but also a minimum requirement of the era.

The Insider GMC Awards 2025, awarded based on actual results, is Insider's annual award to recognize businesses that truly master the CDxP platform, personalize the customer journey, increase marketing effectiveness and automate operations at the enterprise level.

Positioned as the pioneering CDxP platform in Vietnam, used by nearly 100+ major brands in Vietnam, more than 1,500 global brands and the strongest local implementation team in the market, Insider is not only a solution provider but also a Partner accompanying customer experience innovation.

Insider GMC Awards 2025 with 8 Winners, 8 Inspirational Examples

Each award represents a core quality in the journey to mastering CDxP and customer-centric growth.

And the 8 brands below represent 8 approaches, 8 strategies, 8 commitments, all of which are producing real results.

1. VETC – The Fastest Technology Adoption & CDP Deployment

“Doing in 40 days what takes others 6 months is the difference between determination and results.”

VETC representative received the award. (Source: Insider)

VETC sets a record with super-fast & methodical CDxP implementation:

Complete SDK & Email integration in no time
Deep integration +100 custom events
Live >40 scenarios in just 30 days

Lightning speed thanks to the fastest technical, marketing & operations coordination team, data & script synchronization in 2025

2. FPT Shop – The Best Use of Data in Gamification & Hyper Personalization

“If Insider has a new feature, FPT Shop is always the pioneer in testing it and always turns that feature into real results.”

Mr. Vu Hong Quan, Head of Data Mining & Ecom Advertising, FPT Shop, received the award. (Source: Insider)

FPT Shop uses behavioral data to personalize the gaming experience, turning gameplay into a purchase touchpoint, connecting Web, Zalo Mini App and Email into a smooth journey. They don't just apply technology, they truly live with technology.

3. MBS – Leadership Excellence in Customer Engagement Innovation

“When data and technology are no longer the exclusive property of IT but become the common language of business, real growth begins.”

Mr. Ha Hoang, Deputy Director of Digital Business Division of MBS, received the award. (Source: Insider)

MBS leads the creation of a sustainable CDxP foundation with strategic coordination between Digital Business, SSG, Marcom & Data:

• Coordinate multi-departmental CDxP usage

• Integrate data-driven–automation thinking: deeply integrate real-time data > propose real-time stock code recommendations

• Build a clear planning and reporting framework to increase transaction frequency and volume

4. MSB - Excellence in Customer Engagement Governance

“With more than 80 members from many departments participating, we determined: CDxP is not a project but a new growth operating system.”

Ms. Nguyen Thi Ha Thu, Director of MSB's Magnet Program. (Source: Insider)

MSB built a CEP model with more than 80 cross-departmental members, operating according to international standards with advice from McKinsey. In the first 3 months, digital interaction and conversion indicators all recorded remarkable growth.

MSB has established a highly organized CEP platform governance model, demonstrating clear coordination of roles, standard processes and unified goals.

5. Elise – The Best Use of Data in Driving O2O Experience

“We don’t just serve online customers, we use online data to drive offline purchases. Insider’s CDxP helps us bridge those two worlds .”

Mr. Duong Minh Vu, Head of Supply Chain & O2O, Elise. (Source: Insider)

Elise combines behavioral data, SMS automation campaigns, and referral programs to intelligently nurture existing customers, drive conversions across 130+ stores, and elevate the O2O retail experience. The Member Get Member strategy combines Insider Smart SMS with personalized automation, turning interactions into conversions, optimizing redemption rates & retail ROI.

6. MB Bank - The Best Use of Mobile App for Customer Engagement

“Mobile App is now one of the key channels for MB to communicate and take care of customers, all important interactions are personalized based on user data and activated via Insider.”

Mr. Hung Do, Retention Marketing & Loyalty - Product & Marketing Dept, MB Bank. (Source: Insider)

MB Bank personalizes experiences for tens of millions of app users using automation, real-time data, and behavioral analysis. The way they integrate CDxP is a testament to modern digital banking - fast, proactive, and engaging.

MB Bank exploits Mobile App as a core, personalized and continuous interactive platform.

100% dynamic diversity is deeply integrated into the user journey, MBBank builds a proactive, flexible and highly connected digital banking experience right in every operation on the app.

7. VietinBank – CDxP End-to-End ROI Impact Award

“We designed the CDxP system not to make the dashboard look pretty, but to measure real ROI and growth from day one.”

Mr. Dao Duy Luc, Deputy Head of Retail Marketing Department, VietinBank. (Source: Insider)

VietinBank is a model for a results-centric CDxP implementation mindset. Instead of just stopping at data collection, they proactively connected CDxP to core business systems, from analysis to decision making.

The consistency between strategy and operations helps VietinBank establish an End-to-End measurement system, closely monitoring the effectiveness of each digital campaign right from the first months.

This is not only a successful implementation but also a testament to the results-oriented digital banking mindset: data + technology + speed of decision making = measurable growth.

8. Vietnam Airlines - Digital Transformation Leader of the Year

“Insider has been a partner for the past eight years, helping us personalize not only every offer but every moment of the flight.”

Ms. Xuan Giang, Head of Sales & Marketing Department, Vietnam Airlines. (Source: Insider)

Vietnam Airlines uses CDxP to personalize experiences across Web, App, and social media, from booking to market-based retargeting. With the 2025 campaign, they achieved more than 10x ROI and a 1.5x increase in conversion rate.

You could be next, the Insider GMC Awards are for those who dare to do real, measure real, and create real impact. Sign up for a CDxP demo today to start your real-world digital transformation journey with Insider.

It's not technology that changes businesses, it's how businesses use technology to measure & replicate success

At GMC 2025, two strategic presentations from Insider and Contentsquare provided a practical and insightful perspective: digital transformation is not just about “adopting technology,” but about building a growth operating system around customers, data, and speed of decision making.

Topic “Customer Tech Stack - The Future of Growth is in the Hands of Real Data Users”

Mr. Jack Nguyen, Regional Managing Director, Insider SEA & HKTW.

Jack Nguyen opened with a clear message: Insider is not just a CDP platform, but a Customer Tech Stack – the hub that orchestrates the entire customer growth and personalization journey.

1. Increase investment and presence in Vietnam

Insider has completed a $500 million Series E funding round, paving the way for a long-term investment strategy in Vietnam.

In this market, Insider is the only platform that owns a local technical operations team, helping customers deploy faster, more effectively and closely follow actual business goals.

2. Best-of-the-Breed is the only way for businesses to grow quickly

Jack points out the trend of moving away from cumbersome marketing clouds and discrete point-solutions. Instead, businesses are looking for flexible, synchronized, personalized and clearly measurable solutions with the prerequisite being a CDP foundation that connects data from complex O2O and backend systems, from which to build journeys, multi-channel, automated.

3. GenAI is no longer a trend but an operational tool

Insider introduces two outstanding products:

Sirius AI – helps marketers write content and create scripts using just prompts. No designer needed, no drag-drop needed.
Agent One – build AI journeys to sell and take care of customers from real-time journeys on Web, App, Zalo ZNS, In-App Survey or Call Center.

4. Sustainable growth of business community

Insider also announced a referral program: introduce other businesses to use Insider, partners will receive special gifts after each successful referral. This is part of the strategy to build a practical digital transformation community in Vietnam.

Topic: “Beyond Google Analytics: Decoding the Causes of Unusual Clicks, Click-Throughs, and User Abandonment”

Mr. Andrew Elturk, Regional Enterprise Director, Contentsquare.

In a presentation from Contentsquare, the brand representative pointed out an often overlooked truth: digital transformation doesn't die because of big reasons, but because of small details that no one notices.

Those small moments, if left undetected and unaddressed, will silently erode revenue and user experience.

Google Analytics tells you what happened.

Contentsquare helps you understand why that happens, by analyzing real user behavior, friction points, and areas of engagement loss on your website or app.

The standout difference is the ability to measure without installing additional event tags, which shortens the time to discover insights and act on data.

Major banks and brands have proven that optimizing UX from Contentsquare insights not only improves the experience, but creates a clear and measurable revenue impact.

With world-leading digital experience analysis technology, Contentsquare not only sponsors events but also closely accompanies brands on their journey to upgrade user experience.

The strategic cooperation between two leading platforms in the field of CDxP and Digital Experience Analytics not only made the event a success, but also opened a new standard for data-based digital transformation in Vietnam.

Insider would like to thank the presence of more than 60 senior leaders from pioneering businesses who participated in Insider Growth Makers Club 2025 Hanoi with Contentsquare.

It is the sharing, real-life stories and the spirit of readiness to change of our partners that have created the real value for this event, not just a meeting, but the starting point of new standards in the journey of customer digitalization in Vietnam./.

(Vietnam+)

Source: https://www.vietnamplus.vn/insider-gmc-2025-vinh-danh-8-thuong-hieu-dan-dau-ve-chuyen-doi-so-post1048741.vnp