The fair will be a convergence of international supply and demand for the fruit and vegetable industry and related technologies, a key promotional tool for the fruit and vegetable industry with the aim of promoting international trade and enhancing consulting, training and interaction between experts across the entire value chain of the industry, thereby serving the development of marketing plans and accessing new markets.
Along with the business networking booths, the fair is also an opportunity for stakeholders to provide in-depth knowledge exchange on a variety of topics on all market trends, including logistics services for fresh food, organic fruit and vegetable products, etc. Thematic conferences, forums, seminars, technical talks, etc. will also be organized by associations, media companies and exhibitors.
Up to now, it is estimated that the fair will attract the participation of more than 2,500 companies, 75,000 m2 of fruit and vegetable products and more than 120 thousand experts from 150 countries participating in the activities at the fair. Currently, there are two Vietnamese enterprises registered to participate in the booth ( See exhibitor catalog > ).
This year, Malaysia and Mexico will be the main markets for the “Guest Import Countries” initiative. The initiative, which is added to the Impressive Buyers Program in partnership with the Ministry of Agriculture , Food and Fisheries (MAPA) and the International Trade and Investment Commission (ICEX), is expected to attract more than 700 buyers from around the world. On September 15, 16 and 17, ICEX will host the World Fresh Market Forum, a series of webinars with agricultural and trade experts focusing on the markets of Mexico, Malaysia and China.
In addition, the “Best Booth” award will be presented at the fair. This award is to recognize outstanding exhibition spaces at the trade fair for their creativity, design and commitment to sustainable development in four categories: most unique, best design, most sustainable and consumer choice.
Registration information of the Organizing Committee:
https://www.ifema.es/fruit-attraction/contacto?utm_source=sfmc&utm_medium=email&utm_campaign=em_fa25_com_vis_s_novedades_20250711&utm_term=ifema&utm_id=747430&sfmc_id=23091675
Interested organizations, business associations and related domestic enterprises, please contact the Trade Office of the Embassy of Vietnam in Spain for more information and necessary support.
Source: https://moit.gov.vn/tin-tuc/thi-truong-nuoc-ngoai/hoi-cho-rau-qua-quoc-te-2025-tai-tay-ban-nha-fruit-attraction-2025-co-hoi-tiep-can-thi-truong-quoc-te-va-ket-noi-kinh-do.html
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