BlackBerry Priv and the unfortunate journey of failure

As BlackBerry's first Android smartphone, the Priv was highly anticipated but ultimately fell flat. However, it is still a device worth noting.

BlackBerry Priv was launched in late 2015 with the hope of saving the company's declining market share.

The device has a unique sliding design, combining a touch screen and a physical QWERTY keyboard.

The Priv runs Android instead of its own operating system, marking a major turning point for BlackBerry.

Powerful configuration, high security and special input experience are outstanding plus points.

However, sales only reached 650,000 units, lower than expectations, making Priv considered a failure.

Android users don't need a physical keyboard, while BlackBerry fans are reluctant to change platforms.

If the Priv had been successful, there could have been a much more powerful and groundbreaking Priv 2.

The 2025 retro TikTok trend is inadvertently opening up hope for the return of a new Priv.

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