Since its presence in the Vietnamese market in 2019, Baemin application has always wanted to become a leading lifestyle platform. Besides the need for food and drink, the beauty and health care sector is an industry that young people in general and Baemin users in particular are interested in and invest in.
Baemin's newly launched beauty products
Mr. Jinwoo Song, General Director of Baemin Vietnam said: "The Lazy Bee brand has been nurtured since 2021 with slow but steady steps in each stage. In order to bring the best quality and most suitable products, Lazy Bee has conducted consumer survey research programs and carefully analyzed the cosmetics market before embarking on building a product development plan."
In this launch, Lazy Bee introduces to users 2 main product lines including skin care and makeup. The skin care product line includes mineral spray, toner pad, mask (4 options) and the makeup product line includes cushion (2 tones) and lipstick (3 color options). The products introduced in the first launch of the Lazy Bee brand are all aimed at essential needs and convenience in use. Toner pad and cushion, which were initiated in Korea, are famous for being the most convenient and innovative products in the global beauty market.
During the first 1-2 months of product launch, Lazy Bee will only be sold through the Baemin app to initially create awareness for the new product line with the existing user base, while continuously reviewing and perfecting the operating and distribution mechanisms to ensure the best experience for customers. In the following months, the brand will promote the diversification of distribution channels and market expansion.
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