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Three axes of sustainable tourism development

Mr. Do Trong Hiep, Member of the Executive Committee of the Vietnam Tourism Association, Chairman of the Thai Nguyen Tourism Association, shared: The potential after the merger has been clearly opened up. In particular, there are destinations that can be exploited immediately. We have oriented the tourism development strategy according to three clear axes.

Báo Thái NguyênBáo Thái Nguyên12/07/2025

After the merger, Thai Nguyen province has many more attractive destinations, forming a chain of tourism experiences, spiritual culture, adventure tourism, especially the ATK relic system. With favorable traffic conditions, Thai Nguyen is like a "strategic link" connecting the Viet Bac region with the whole country. Each destination is a piece of the puzzle that creates a colorful overall picture of Thai Nguyen tourism today.
Connecting potentials, promoting tourism development in Thai Nguyen after the merger
Thai Nguyen - a safe destination
ATK Dinh Hoa is a red address for revolutionary tradition education.
ATK Dinh Hoa National Special Relic Site is a "red address" for revolutionary traditioneducation .

The first axis is ecology - resort - healing, including destinations such as Ghenh Che Lake, Nui Coc Lake, Ba Be Lake, where people connect with nature, regain balance and peace of mind.

The second axis is history - spirituality - traditional education, including ATK Dinh Hoa, ATK Cho Don, Ly Nam De temple, National historical site of TNXP Company 915 - a place that preserves revolutionary historical values, fostering patriotism.

The third axis is discovery - adventure - community, with destinations such as Cua Tu stream, Phuong Hoang cave, craft villages, ethnic minority villages... where every step visitors can touch the unique, rustic and sincere cultural identity of the indigenous people.

To have the orientation axes for tourism development, it is necessary to mention the important destinations that have been invested and developed in recent times. Regarding agricultural products, the important highlight in the development of Thai Nguyen tourism is tea products, the Thai Nguyen tea brand has reached out to the international market, the value of tea has contributed to bringing Thai Nguyen tourism to a new level with domestic and foreign tourists.

In addition, famous destinations such as Nui Coc Lake, which meets all aspects of tourism, is a safe destination for tourists to relax, experience, and enjoy cuisine. One of the privately invested destinations that is attracting a large number of domestic visitors is Dung Tan tourist area, Thai Hai village is a conservation area of Tay people's houses, with traditional cultural features preserved to date, making it into the top beautiful tourist destinations.

Thai Nguyen tourism infrastructure has many advantages, from Bac Ninh, Lang Son, Hanoi... only about 1 hour by car, tourists can reach tourist destinations, with the above advantages, Thai Nguyen is a reliable destination for domestic and foreign tourists.

Ms. Tran Nu Ngoc Anh, Vice President, General Secretary of the Provincial Tourism Association, Chairwoman of the Board of Directors of Dong A Group Joint Stock Company, General Director of MAY PLAZA Hotel, shared: From the practical experience of the company, I think that if Thai Nguyen tourism wants to develop, it is necessary to change the way of thinking, the way of doing; accelerate, break through, and adapt strongly after the merger.

It is necessary to promote the application of technology, digital transformation, and proactively exchange with functional sectors to guide and deploy artificial intelligence (AI) and digital technology to members. This is to contribute to the modernization of tourism management and promotion.

"Each business, each tourism company is a link. Each tourism product is a piece of the puzzle. Doing tourism requires intelligence, endurance, and honesty with the value of its products. Each product, each price. Tourists are the ones who evaluate and accompany tourism development. Each guest is a light bulb - if one light bulb is turned off, it is very difficult to reconnect the light to the other bulbs. There are destinations and investors, but without in-depth and systematic training, failure is still possible. When the space is larger and the potential is more abundant, those doing tourism must be more careful. Only by keeping the first guest can we have the second guest..." - Ms. Tran Nu Ngoc Anh shared more.

Ba Be Lake, one of the attractive tourist destinations of Thai Nguyen.
Ba Be Lake, one of the attractive tourist destinations of Thai Nguyen.

Ms. Trieu Kim Xuyen, one of the tourism businesses in the Ba Be Lake area, expressed: The merger is an opportunity for development, opening up access to travel agencies in Thai Nguyen, supporting tourism workers in the Ba Be Lake area to learn new, more systematic and larger-scale ways of doing things.

According to Ms. Xuyen, the main tourism products of Ba Be Lake area currently include: Eco-tourism, resort tourism, religious tourism with prominent destinations such as Hua Ma cave, An Ma temple, Dau Dang waterfall, Puong cave, Ba Goa island, Ao Tien; besides that, there is agricultural tourism combined with experience and development of OCOP products typical of the lake area.

Thai Nguyen Tourism Association determined that for comprehensive development, it is necessary to build a synchronous and complete database system on tourist destinations, accommodation facilities, and scenic relics of the new Thai Nguyen province.

The Provincial Tourism Association will organize at least one field survey team in localities of Bac Kan (old) to assess tourism development potential, learn about natural resources and regional culture, and thereby build suitable and unique tourism products.

It will organize programs to connect tours within the province and between Thai Nguyen and other provinces in the region as well as nationwide; at the same time, sign strategic cooperation agreements with major travel businesses, hotels, and restaurants to diversify products and increase tourist attraction to Thai Nguyen as well as the Viet Bac region.

Focus on promoting community tourism, agricultural tourism, traditional craft village experiences, combined with local cultural values. These are directions that are considered suitable for modern tourism trends, focusing on experiences, identity and sustainable development.

Source: https://baothainguyen.vn/van-hoa/du-lich-thai-nguyen/202507/ba-truc-phat-trien-du-lich-ben-vung-de521d8/


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