The world's leading travel magazine devoted 20/180 pages to Vietnam in its latest issue for July-August 2025.
"Explore Southeast Asia's rising star, from mountain climbing and tribal culture to local beaches and new culinary trends" - This is the introduction written by the editor of National Geographic Traveler magazine for the cover of the July-August 2025 issue. Below is the word Vietnam in red.
Cover of National Geographic Traveler's latest July-August 2025 issue.
Not only that, in the article introducing the new publication on the page, the editorial team of the magazine also highly appreciated Vietnamese tourism and cuisine as an attractive destination for backpackers.
"Vietnam is finally getting the attention it deserves with infrastructure improvements, new tourism projects and the appearance of the Michelin Guide red book," the newspaper's representative wrote.
The image at Non Cao Bang Geopark on page 66 opens a series of glowing articles about Vietnam with 20/180 pages.
Mui Ne (Lam Dong, formerly Binh Thuan province) begins the journey of discovery of the S-shaped country for British tourists in particular and the world in general.
Ha Long Bay (Quang Ninh), Hanoi, Ho Chi Minh City, Hoa Binh (now Phu Tho province), Quang Tri... are the places appearing in the latest edition of this travel magazine. Interspersed with articles introducing destinations are typical cuisines throughout the country such as egg coffee, bread, Mai Chau rice wine (Phu Tho, formerly Hoa Binh province)...
In addition, the famous travel magazine also commented: "The number of visitors to Vietnam is constantly increasing. This country is attracting more visitors from neighboring Thailand thanks to its luxurious infrastructure and cuisine that explodes the taste buds."
Page 66 begins the journey of discovery of Vietnam in the publication.
In the first 5 months of the year, Vietnam attracted more than 9.2 million international visitors, an increase of 21.3% over the same period in 2024. In May alone, the number of foreign visitors to our country reached 1.53 million, an increase of 10.5% over the same period last year.
In 2025, Vietnam's tourism industry aims to welcome 22-23 million international visitors and 120-130 million domestic visitors.
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