With the advantage of being the economic center of the province, Bac Lieu City has been attracting many projects for tourism development. Promoting this strength, Bac Lieu City has focused on promoting, disseminating and promoting tourism.

Cultural program promoting the tourism potential and strengths of Bac Lieu city.

STRENGTHENING COOPERATION

To promote the propaganda and promotion of tourism development, Bac Lieu City has coordinated well with mass media agencies such as Bac Lieu Newspaper, Bac Lieu Radio and Television Station, Bac Lieu Literature and Arts Magazine and central and regional newspapers and radio stations to communicate and promote the potential and strengths of the city's tourism. Specifically, it has coordinated with the Department of Culture, Sports and Tourism to develop more than 20 publications to promote and introduce Bac Lieu tourism, such as: Code of conduct in tourism activities, Bac Lieu tourism guidebook, Bac Lieu tourism map, book about Bac Lieu Prince, "Da co hoai lang" version, tourism promotion DVD... Coordinated with Bac Lieu Radio and Television Station to produce many columns, reports, and topics about the land and people of Bac Lieu City on the occasion of major events of the province, such as: Program "Phum Soc Identity" at Xiem Can Pagoda, column "Tourism atmosphere in Bac Lieu City on the occasion of April 30"; column "Bac Lieu Land and People"; monthly column promoting Bac Lieu tourism on Bac Lieu Newspaper; in addition, it also coordinates to introduce potentials and strengths on many newspapers and magazines such as: Nhan Dan Newspaper, Foreign Economic Magazine, Doanh Nhan Newspaper, Dat Chin Rong Magazine...

In addition, Bac Lieu City also actively participates in promotional and propaganda activities on tourism development. At the same time, it regularly coordinates with the Department of Culture, Sports and Tourism to participate in cultural, sports and tourism events organized by ministries, branches, the Central Government and localities. In particular, in recent times, Bac Lieu City tourism has been widely promoted and advertised at fairs and exhibitions in and outside the province.

At the same time, the city also regularly organizes competitions, literary and artistic performances, photo exhibitions; hangs banners, repairs and renews tourist billboards and signs to tourist areas and spots, associated with propaganda about tourism, building Bac Lieu city people as "hospitable, civilized, polite"...

Introducing folk performing arts of the Chinese community in Bac Lieu city to serve tourists.

MOBILIZING MULTIPLE RESOURCES

One of the remarkable achievements in tourism development is that Bac Lieu City has increased investment promotion and mobilized many resources for the development of this field.

Specifically, over the years, through promoting the role and strength of media agencies, the city has attracted many dynamic projects with a total investment of thousands of billions of VND. A typical example is the Bac Lieu Cong Tu Architectural Conservation and Tourism Service Project of Nguyen Hoang Development Investment Joint Stock Company, with a total registered and committed investment capital of more than 162 billion VND.

However, along with the achieved results, the propaganda and promotion of tourism in recent times still has some limitations such as: Propaganda and promotion activities are not professional, lack of close coordination to create a complete chain, leading to lack of impression, low efficiency; lack and lack of unique promotion models to create strong attraction for tourists; cultural potentials and strengths have not been well invested and exploited, especially the unique culture and folk arts of the Chinese community and Khmer ethnic people; investment in in-depth research projects in tourism development with the function of clarifying and elucidating the unique values of the land to create unique competitiveness for tourism products has not received due attention...

TRAN TU

Tourists visit the house of the Prince of Bac Lieu. Photo: KT

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Promoting tourism development with the goal of completing the set targets in 2023, the Bac Lieu City Party Committee directed:

Increase investment and call for investment in developing tourism infrastructure, entertainment areas, high-quality services; complete the project to build a tourism city and submit it to the province for approval to create mechanisms and favorable conditions for implementation; develop a plan to develop the night-time economy and speed up investment preparation, promptly complete the walking street, food market; renovate and upgrade existing parks, build some new parks; arrange the order of tourism areas; renew typical tourism spots and tourism products towards meeting standards to serve tourists. Deploy management software and apply digital maps of the tourism industry; strengthen linkages, promote investment promotion, attract businesses to develop large-scale, modern tourism areas; link and coordinate to build Nha Mat Tourism Area combined with the Bac Lieu - Hoa Binh coastal wind power tourism route to be included in the list of potential tourism areas at the national level.

Source: https://baocamau.vn/quang-ba-va-tang-cuong-xuc-tien-dau-tu-cho-phat-trien-du-lich-a76583.html