Summer tourist season boom

This summer, Khanh Hoa entered an unprecedented tourism “fever”. The already bustling Nha Trang area has become even more crowded and bustling with tens of thousands of domestic and foreign tourists flocking in every day. Hotels, beaches, restaurants, and tourist wharfs are packed with tourists.

3 - 5 star rooms are sold out on weekends

Recently, many tourists coming to Nha Trang on their own have had difficulty finding satisfactory hotel rooms. The situation of "running out" of hotel rooms in Nha Trang has occurred since the end of June 2025 and shows no signs of cooling down. Currently, coastal hotels on Tran Phu and Pham Van Dong streets (in Nha Trang ward, North Nha Trang), resorts in Bai Dai area have all reported full rooms on weekends, some places are fully booked until the end of August 2025. Ms. Bui Thi Mach - Director of Maha Trading and Service Company Limited (Maha Travel) said: "Customers booked 2 rooms for this weekend, but I found them in 3-star hotels and resorts but none were available. Never before has Khanh Hoa tourism been "running out" of rooms like it is now". Ms. Nguyen Thi Kim Chi - Director of An Lam Travel Company Limited (An Lam Travel) shared: "Room prices have increased by about 20% compared to last summer. Finding a room to stay on weekends is really difficult."

Tourists experience the excitement at Skylight Nha Trang. Photo: Skylingt

On online booking platforms such as Agoda, Booking or Traveloka, the phrase “no more rooms available” appears continuously, especially on weekends. Ms. Nguyen Thi Uyen Chi - General Manager of Empyrean Nha Trang Hotel, Deputy Head of the Hotel Association (Nha Trang - Khanh Hoa Tourism Association) shared: “This period is the peak of summer tourism. Companies send their employees on vacation, families also send their children on vacation before the new school year, so the number of visitors to Khanh Hoa is very large. Currently, 3-5 star hotels have room occupancy rates of about 85% or more. On weekends, it is very rare for hotels to have nice rooms left...”.

Guests watch the show "Vietnam's Hundred Arts".

In the southern region of Khanh Hoa province, the number of tourists increased sharply this summer. Famous destinations such as Vinh Hy Bay, Ninh Chu beach, Nam Cuong sand hill, Po Klong Girai tower... are all crowded with tourists on weekends. The southern region of Khanh Hoa province has 237 tourist accommodation establishments with 4,804 rooms; of which the number of rooms with quality equivalent to 3 stars or higher accounts for about 50%. The system of hotels and resorts in Vinh Hy, Phan Rang... has always been full of guests since the beginning of summer. In the past few days, many guests have called to book rooms but there are no more available rooms.

Exciting with many attractive products

The large number of tourists has created a lively and joyful atmosphere for Khanh Hoa tourism. These days, Nha Trang beach has become a "sea of ​​people" from early morning to late afternoon. Beautiful beaches such as Doc Let, Bai Dai, Ninh Chu are also crowded with visitors having fun and swimming.

Every day, VinWonders Nha Trang Tourist Area welcomes tens of thousands of tourists to come for fun and entertainment. At Nha Trang Tourist Wharf, tourists flock to canoes and tourist boats to visit Nha Trang Bay. From early morning to noon, hundreds of boats continuously take visitors on sightseeing trips, creating a more bustling and vibrant scene than ever. Tourist attractions such as Bai Tranh, Hon Tam, Bai Soi... are crowded with visitors, snorkeling to see corals, playing sea sports such as parasailing, jet skiing, SUP rowing. Mr. Tran Van Phu - Head of Nha Trang Tourist Wharf Management Department (Nha Trang Bay Management Board) said: "On a normal day, about 8,000 visitors pass through the wharf to visit Nha Trang Bay, on weekends there are days when up to 12,000 visitors. The fleet of more than 300 tourist boats and canoes is running at almost full capacity". Similarly, at Vinh Hy Bay (Vinh Hai Commune), dozens of canoes and glass-bottomed boats operate continuously to take visitors around the bay and snorkel to see coral. The scene of tourists lining up to get off the boat, wearing life jackets, and taking check-in photos on natural rock outcrops creates a lively and youthful summer picture.

Vibrant atmosphere at VinWonders Nha Trang.

The atmosphere at night is equally bustling. The streets are packed with tourist vehicles. On the sidewalks, Korean, Russian, Kazakh tourists, etc., as well as domestic tourists, are constantly coming and going. Beach bars and restaurants on Nguyen Thien Thuat, Hung Vuong, Tran Phu streets, etc. (Nha Trang ward) are brightly lit, attracting many tourists to eat, drink, and have fun.

In the midst of the peak season, Khanh Hoa tourism industry not only welcomes visitors but also proactively renews itself by launching many new products and services. The most prominent is the art show "Vietnam's Hundred Arts" - a high-class art performance program launched by VinWonders Nha Trang since June, which has attracted the attention of tourists. The show vividly recreates 9 traditional Vietnamese craft villages such as: Pottery, silk weaving, knitting, handicrafts... on the background of modern music and visual arts. With more than 60 performing artists, elaborate stage effects and impressive performance space at Vinpearl Theater on Hon Tre Island, "Vietnam's Hundred Arts" is considered a new highlight, contributing to enriching the cultural experience for visitors to Nha Trang. In addition, many other technology shows such as: "Legend of the Blue Sea", Tata Show and mini carnivals continuously held every day have created more attraction for VinWonders Nha Trang. Together with VinWonders Nha Trang, Alma Resort launched "The Stage - Alma Show" - a cultural exchange cooperation program between Vietnamese and Korean artists to serve tourists in Bai Dai area.

The expanded tourism space has made Khanh Hoa tourism more attractive. Many international travel agencies have opened more tours to bring Korean and Russian tourists to experience destinations in the south such as Hang Rai (Nui Chua National Park - Phuoc Binh), Po Klong Girai tower. From sea, island, ecological tourism to cultural tourism, Khanh Hoa tourism has quality products. And it is not difficult to explain the attraction of Khanh Hoa tourism. "In addition to the convenience factor, tourists today increasingly value emotional value, sustainability and the ability to connect in each journey, bringing deep connections between relatives and friends. With sea, island tours, green resorts, modern amusement parks and experiences of local culture and cuisine, Khanh Hoa tourism meets all of those needs for tourists in one trip", said Mr. Cung Quynh Anh - Deputy Director of the Department of Culture, Sports and Tourism.

XUAN THANH

Source: https://baokhanhhoa.vn/du-lich/202507/muadu-lich-he-bung-no-4ad52d8/