LG - 30 years of empathy, upgrading technology for Vietnamese families

With three decades of accompanying Vietnamese users, LG has continuously innovated technology from empathy - listening, observing and understanding the actual needs of users. Each improvement is not only more modern but also more useful and convenient for Vietnamese families.

“Empathy” comes from a “user-centric” philosophy

For LG, every product and technological innovation always originates from the rhythm of daily life - where every habit and small need is understood to bring personalized solutions to each user.

From the first electronic and household appliances such as televisions, refrigerators, washing machines, etc. to the smart home ecosystem with AI-integrated products, LG always asks the question: "What problem are users facing? Which products and technologies will help solve that problem most effectively?" That spirit has made LG not only a "giant" in technology but also a close friend of every Vietnamese family - understanding every corner of the kitchen, every space and every moment of life.

Since entering the Vietnamese market, LG TVs have quickly become a popular choice due to their durability and sharp images. In the 2000s, LG continued to make its mark with energy-saving air conditioners - especially suitable for Vietnam's tropical climate. Next, LG pioneered the application of inverter technology to washing machines and air conditioners, opening a wave of "smart savings" for consumers. Entering the AI era, LG has redefined the modern family experience with products integrated with AI technology - such as the AI DD™ washing machine that automatically recognizes fabric materials, DualCool air conditioners that cool quickly and filter clean air, or OLED and QNED TVs that provide the ultimate audiovisual experience...

Every LG product is developed based on the actual needs of users.

All of these innovations clearly reflect the philosophy of putting people at the center of every innovation - which LG has been pursuing. Technology, for LG, is not only modern, but also truly close to everyday life.

“Empathetic” AI - "friend" of every family member

Based on the philosophy of human-centered technology, LG continues to promote the development of artificial intelligence (AI) in the direction of "empathy" - a remarkable technological step, opening a new era of the most personalized living experience. Not just a support tool, AI in LG devices today is designed as a "companion", learning behavior, remembering habits and flexibly adjusting to personalize the experience for each family member.

For example, the newly launched LG AI 2025 TV product lines have been integrated with comprehensive "empathy" artificial intelligence. The AI system will automatically recognize users, analyze the content being viewed and adjust the brightness and color to suit the room lighting, habits and preferences of the user. With the webOS operating system and integrated virtual assistant, users can control the TV with Vietnamese voice to look up information, change channels, find favorite movies, etc.

“Empathetic” artificial intelligence integrated into LG AI TV product line with the ability to recommend content according to each user

In the kitchen, the LG InstaView refrigerator integrates AI to help users preserve food more intelligently: remembering the frequency of opening the door, analyzing the temperature used, and can even connect to the phone application to track the remaining food or warn if the door is forgotten to close.

LG's washer-dryer generations, from top-loading, front-loading to WashTower™, are all integrated with "empathetic" AI to optimize performance. Thanks to AI DD™, the machine can automatically recognize fabric material, clothing volume and select the optimal washing mode to better protect fabric fibers.

LG's front-loading washer-dryer is integrated with "empathetic" artificial intelligence, optimizing operating efficiency.

Even the LG Inverter DUALCOOL AI Air conditioner has the ability to intelligently customize based on three factors: temperature, wind direction and wind speed, meeting diverse needs, creating a smooth, pleasant breeze for users.

Or in the workspace, LG gram laptops are integrated with AI, providing offline (on-device) and online (cloud-based) AI processing capabilities to optimize the user experience.

All devices can be easily connected and controlled through the LG ThinQ smart application, creating a smart home.

Affirming position from "empathy" technology

Three decades of persistent efforts have helped LG build a solid position in the Vietnamese market. Over the years, the company has maintained a leading position in many product categories from high-end OLED TVs, washers and dryers to air purifiers.

In addition, LG products were also honored in many technology award categories in Vietnam. Notably, at the Tech Awards 2024, LG was the only TV brand to receive a double with the OLED TV evo M4 winning the "Best TV of the Year" award and the QNED86 winning the "Best General TV". Also at this event, LG was awarded the title of "Best Air Purifier Brand 2024" - the third consecutive year of winning the award. The LG AI DD™ 2.0 washing machine generation was also honored at the Editors' Choice Awards as "Breakthrough Technology Washer Dryer of the Year".

A series of achievements and awards not only affirm the quality of technology but also demonstrate the sustainable development strategy based on the philosophy of empathy - constantly optimizing life experiences from the smallest things. After 30 years, LG's technology journey in Vietnam continues with a persistent presence in every family with an unchanged philosophy.

Bich Dao

Source: https://vietnamnet.vn/lg-30-nam-thau-cam-nang-tam-cong-nghe-vi-gia-dinh-viet-2420598.html