According to GSMArena , details were not shared by HMD Global or IDC but IDC said that in the feature phone market, HMD is holding 30.7% market share by value and 22.4% by volume, marking an increase compared to the previous three-month period.
HMD continues to benefit in the mass segment from the Nokia brand
Sharing this success, HMD has pointed out 4 main factors that contributed to the success of the Nokia phone brand. The first is the feature phone with integrated UPI (Unified Payments Interface), which enhances functionality and enables secure digital transactions.
In addition, to attract customers, HMD has also refreshed Nokia phone models with improved designs and vibrant colors. This list includes Nokia 105 2022, Nokia 110, Nokia 110 4G, Nokia XpressAudio and Nokia 2660 Flip. A spokesperson for HMD Global added that the company plans to build on these achievements and maintain its leading position in the feature phone market in the future.
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