Shops, entertainment venues... win big on September 2nd holiday

September 2nd holiday - Photo 1.

Shopping mall launches "dramatic" promotion on September 2nd

Many businesses said that with the positive impact of the September 2nd holiday, promotional programs are expected to be extended and expanded... to take advantage of the expected increase in purchasing power at the end of the year.

Entertainment spots and restaurants attract customers thanks to their uniqueness and strangeness

On the occasion of the September 2 holiday, Nha Tao Cafe on Vu Huy Tan Street (old Binh Thanh District) saw a sharp increase in the number of customers compared to normal days after the shop decided to go big with a series of "patriotic" themed decorations that went viral on social networks. Even at noon, customers still flocked in, and the staff had to constantly apologize for slow service due to the shop being overloaded.

Similarly, Giang restaurant on Hong Linh street (old district 10) also attracts a lot of customers thanks to its large yard decorated with colorful flags, creating an eye-catching "check-in corner". Not only investing in space, this restaurant also launched a series of drinks and cakes inspired by National Day, many products shaped like the national flag, making customers excited.

For young people, this is considered a "complete combo" because it has both a space for taking photos and unique drinks. However, not all customers are lucky on this occasion.

A group of young people, Tran Trung, Tran Phu and Linh Chi, also invited each other to "dress up" in a patriotic style to take photos on the occasion of the holiday. However, the group fell into a "half-crying, half-laughing" situation when many restaurants were packed and no tables were available. Linh Chi said that there were famous restaurants on TikTok that were packed, "only 1 square meter but there were dozens of 'muses' jostling to pose".

Mr. Nguyen Minh Ly, manager of a famous coffee shop on social networks, said that in recent years, many young people have chosen to express their love for the country through images and fashion products. When spread by the community and the media, this trend has been increasingly strongly accepted.

Many entertainment and dining venues also won big this time. A representative of Binh Quoi Tourist Area (HCMC) said that despite being affected by rain, the party and entertainment programs organized by the unit during the peak holiday season were still quite bustling with thousands of visitors, especially many buffet parties were "sold out".

Meanwhile, after September 1, there were more than 10,000 visitors, said a representative of Dam Sen Cultural Park.
(HCMC) said that thanks to the fireworks display, the number of visitors on September 2 is estimated at more than 12,000.

During the holiday, the unit welcomed tens of thousands of visitors, a sharp increase compared to the same period last year. On September 2, visitors still flocked to familiar entertainment spots such as the Zoo and Botanical Garden, Suoi Tien Cultural Tourism Area (HCMC)...

Speaking with Tuoi Tre, a representative of the zoo said that by organizing a variety of programs, especially free tickets at the end of the day, the unit welcomed dozens of visitors during the September 2 holiday, especially during the two peak days (September 1 and 2) the number of visitors increased sharply compared to the same period last year.

Retail sales target, calculate to extend promotion

Meanwhile, at many supermarkets and shopping centers on September 2, the number of visitors coming to play and shop was still quite busy, with many units recording tens of thousands of visitors per day.

Specifically, speaking with Tuoi Tre on September 2, an Emart representative said that thanks to a variety of promotional programs, the unit welcomed an average of more than 20,000 visitors each day to visit and shop during September 2.

Holiday purchasing power increased by about 12% compared to the same period last year and more than 20% compared to normal. The best-selling items are beer, soft drinks, fresh food, fashion...

"With the positive effects from September 2-9, the unit is considering extending promotional programs to stimulate purchasing power, especially near the peak shopping season at the end of the year," he said.

Sharing with Tuoi Tre, Mr. Vu Duong Quan - head of the Satra retail system management board - said that the number of customers coming to four Satramart supermarkets and about 180 Satrafoods convenience stores on August 30, 31 and September 1 increased sharply.

"Satra's entire retail system's revenue increased by about 30%, and the average value of each bill also increased similarly compared to the days before the holiday. The most consumed items include instant noodles, mineral water, meat, frozen and fresh foods, Mr. Quan said.

According to Mr. Quan, the Satra retail system always prepares a full and diverse range of goods to best serve the essential needs of consumers during this peak season as well as the following peak seasons. "We assign staff to be on duty, ready to quickly handle any arising situations," he said.

Meanwhile, a representative of Saigon Co.op said that more than 800 points of sale nationwide simultaneously launched the "Proud of Vietnamese Supermarkets 2025" program lasting 21 days (August 28 to September 17), coinciding with the peak shopping season on National Day, September 2.

The program applies to nearly 30,000 essential product codes, many products in Ho Chi Minh City are deeply discounted from 50 - 53%, exceeding the usual recommended level thanks to the flexible mechanism from Shopping Season.

The supply of essential goods has also increased by 20-30% to meet the increased demand. In addition to direct discounts, a series of systems such as Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Cheers, Finelife, Sense City, SC VivoCity... also launched many other promotions: buy 1 get 1 free, 8% cashback, 3 times membership reward points, free agricultural product baskets or 2-9 mascot teddy bears.

Along with that, roadshows in three regions and livestreams selling seafood at supermarkets have contributed to attracting a large number of customers. Thanks to "double promotions" and a series of exciting programs, Saigon Co.op recorded a sharp increase in the number of customers coming to shop during the holidays this year compared to normal days and the same period in 2024.

September 2nd holiday - Photo 2.

Coffee shop "changes clothes" with flags and flowers, crowded with customers on National Day September 2 - Photo: N.XUAN

Purchasing power increased by 20-25%

According to some shopping malls, with a variety of discount programs, especially applying promotions up to 80% when participating in the "City Sale" program right on the occasion of the holiday, purchasing power at many shopping malls increased sharply compared to normal days, especially at deep promotion points, purchasing power can increase by 20-25%.

With 19 shopping malls in the South, of which Ho Chi Minh City has 16 locations, representatives of the Vincom system plan to launch many more shopping promotion programs from now until the end of the year, most of which focus on fashion and cosmetic products.

Vietnamese people spend tens of billions of dong buying scarves, shirts, and red flags with yellow stars on the occasion of National Day September 2 on online markets.

According to statistics from Metric.vn, in the period from July 23 to August 23, total sales of fashion products and accessories associated with National Day September 2 on four major e-commerce platforms (Shopee, Lazada, TikTok Shop, Tiki) reached 13.5 billion VND, equivalent to 198,100 products sold.

Compared to the same period in 2024, this growth is notable as revenue increased by 6,089% and output increased by 5,115%. Data from EcomHeat (YouNet ECI) also shows that in just the first three weeks of August, on TikTok Shop alone, the 12 best-selling stores sold more than 27,000 national flag-printed fashion products, bringing in 2.2 billion VND in revenue.

In the accessories group, the top 13 stores recorded 30,800 products, equivalent to 2.1 billion VND. Thus, counting the two product groups on TikTok Shop alone, revenue exceeded 4.3 billion VND.

Compared to April 30, YouNet ECI found that consumer trends have clearly shifted: fashion revenue decreased from 3.4 billion VND to 2.2 billion VND, while accessories increased from 1.8 billion VND to 2.1 billion VND.

Consumers tend to reuse previously purchased outfits and prioritize investing in iconic accessories. Of these, scarves printed with national flags, maps, and slogans account for 86.6% of accessory revenue, many products becoming fashion trends on TikTok with videos with millions of views.

Other items accounted for a smaller proportion: lightsticks 5.7%, teddy bears printed with the national flag 3.8%, scrunchies 3.2%, patriotic bracelets 0.7%. Not only stopping at sales, National Day 2-9 also created a strong social effect. In just the first three weeks of August, there were about 1.47 million discussions and 8.23 million interactions on this topic on social networks, making the event the focus of community interest.

At traditional stores, a series of products such as national flag printed T-shirts (VND35,000 - 100,000/piece), children's hats (VND30,000 - 50,000/piece), banners and stickers (VND10,000 - 25,000) are also widely sold. Promotional programs launched close to the holiday further stimulate purchasing power, contributing to creating a vibrant atmosphere everywhere.

NHAT XUAN - NGUYEN TRI

Source: https://tuoitre.vn/hang-quan-diem-vui-choi-thang-lon-dip-le-2-9-20250902220108253.htm