Creative Advertising Award prioritizes communication and policy propaganda

The Vietnam Creative Advertising Awards - Van Xuan Awards 2025 will give priority to awarding media campaigns that promote the Party and State's policies and promote social security issues.

Mr. Nguyen Truong Son - Chairman of Vietnam Advertising Association, speaking at the launching ceremony of Vietnam Creative Advertising Awards - Van Xuan Awards 2025 - Photo: Organizing Committee

The information was shared by Mr. Nguyen Truong Son - Chairman of the Vietnam Advertising Association, co-head of the organizing committee of the Vietnam Creative Advertising Award 2025, with Tuoi Tre Online at the launching ceremony of this advertising award in Hanoi on July 9.

This is an annual award jointly organized by the Department of Culture, Family and Library, the Department of Culture and Sports of Ho Chi Minh City and VINAMA Media Joint Stock Company.

Mr. Son said that the award presented a very large number of awards, 52 awards. And the number of judges was also large, with nearly 200 judges, including excellent representatives of brands participating in the judging.

Works participating in the award must meet the following general criteria: have new, unique and impressive creative ideas; convey messages clearly, easily understood, easily remembered and effectively; have high quality images, sounds and create good sensory effects;

Highlight and recall product and brand images; promote responsibility towards the environment and community; deeply demonstrate cultural elements, customs and ethics of Vietnamese people.

In particular, the organizing committee will give priority to considering advertisements that enhance the national image, advertisements in non-profit fields such as promoting the Party and State's policies, and social security issues.

The award specifically excludes false advertising. In the event that advertisers win an award but are later found to have advertised falsely, the award will be revoked.

The organizing committee accepts entries from now until October 20.

The summary and award ceremony is expected to be held at Nguyen Hue walking street - Ho Chi Minh City for three days from December 19 to 21.

THUY HUONG

Source: https://tuoitre.vn/giai-thuong-quang-cao-sang-tao-uu-tien-truyen-thong-tuyen-truyen-duong-loi-chinh-sach-20250709183837178.htm