Ho Chi Minh City tourism 'pockets' more than 4,000 billion after only 10 days of River Festival
Báo Thanh niên•12/06/2024
After 10 days of organization with nearly 20 activities within the framework of the event, the 2024 Ho Chi Minh City River Festival has achieved impressive numbers.
After 10 days of organization with many exciting, attractive, unique and interesting activities, the 2nd Ho Chi Minh City River Festival 2024 officially closed on the evening of June 9 at Bach Dang Park.
The 2nd Ho Chi Minh City River Festival 2024 ranked number 1 on social media news on the opening day.
NHAT THINH
According to initial statistics from the Organizing Committee, after 10 days of the festival with nearly 20 activities within the framework of the event, the River Festival attracted about 4.5 million city residents and tourists to participate and interact directly. The total number of visitors to Ho Chi Minh City from May 31 to June 9 was 1,301 million, including 121,000 international visitors and 1.18 million domestic visitors. Tourism and service revenue reached 4,250 billion VND. A survey from the Ho Chi Minh City Department of Tourism showed that the average room occupancy rate at accommodation establishments in District 1 increased by 20% compared to normal. The number of visitors to waterway businesses ( food , transportation, etc.) increased by an average of 20% compared to the number of daily visitors. At the same time, waterway service businesses recorded that after the first River Festival in 2023, the number of waterway passengers increased by an average of 25 - 40%. Reports from travel businesses showed that the number of visitors during the festival increased by 40% - 50% compared to normal. Many tourist attractions also reported a significant increase in visitors, of which the Ho Chi Minh Museum increased by 103%, the Cu Chi Tunnels increased by 423%, the War Remnants Museum increased by 21%... In addition, the festival has created a strong response wave in newspapers, social networks and media channels. According to statistics, the event received 4,435 domestic and international news and articles, of which 3,525 news and articles from 100 press agencies nationwide and 910 news and articles from foreign press agencies. The event also received visual media support through LED and LCD screens nationwide with more than 13,000 screens/750 million views within 15 days (average 50 million views/day). At the same time, it attracted more than 43 million likes and views on social networks.
On the evening of June 9, a large number of people in Ho Chi Minh City came to Bach Dang Wharf and Nguyen Hue walking street to watch the drone performance to close the second River Festival.
DIEU MI
The leaders of the Ho Chi Minh City Department of Tourism acknowledged that after two times of organization, it can be affirmed that this is a festival event for the people and tourists, the largest annual event of the city's tourism industry, creating an impression in the hearts of the people and tourists with many successes. With deep investment in the quality of the program content, diversifying the organization methods into a series of attractive activities, security and safety work is put on top... The festival has contributed to attracting a large number of domestic and foreign tourists to Ho Chi Minh City, contributing to the growth of the tourism industry, while creating business opportunities for the service and trade sectors, increasing income for the local community.
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