Summer tourism 2025 is booming with many diverse tours and rich programs for customers to choose from.
Hot islands, cruises and historical journeys cause a stir
Since early May, many tourism businesses have entered the peak summer season, introducing a series of new tours with flexible pricing policies and attractive promotions. The most popular southern island destinations chosen by tourists include Phu Quoc, Phan Thiet, Nha Trang, Quy Nhon... The reason is thanks to the beautiful climate, developed resort services and diverse entertainment facilities.
Ms. Hanh Nhung, a resident of Tan Binh ward, shared: "My family has many children, so this year we chose Phan Thiet because it has the NovaWorld complex with many entertainment services for both children and adults. The prices of the services here are not too high, I think my family will have a very exciting and meaningful summer together."
Beach destinations always attract young families in the summer of 2025.
Similarly, Mr. Le Dang Thao, a resident of Thu Duc, chose Phu Quoc for his family vacation: “I was very surprised because the price of this year's summer tour was not too high even though it was the peak season. This year, my family chose a tour to Phu Quoc with a reasonable price, only from 2.3 - 3.2 million VND/person (traveling by car). Everyone is eagerly waiting for July 15 to relax on the most famous island in the country.”
Grasping the trend of island tourism and green tourism, many large travel companies in Ho Chi Minh City have launched diverse products with special incentive programs such as groups of 5 people get 50% discount for the 5th person, groups of 10 people get the 10th person completely free. These policies have contributed to increasing the attraction and encouraging people to plan summer travel early.
Recently, a travel company in Ho Chi Minh City has made a strong impression with the international cruise tour Star Voyager, departing from Phu My port, Ho Chi Minh City to Singapore. The first trip took place on June 13, followed by June 17 and 21. This is the first time Vietnam has organized a luxury cruise abroad for domestic guests, with prices starting at VND16,999,000/person, including tour guide, cabin, meals, city tour, shuttle bus...
Joining this tour, visitors can also immerse themselves in a music night on the ship with singer Lam Truong and top entertainment activities such as water park, mini golf course, spa, cinema, performance stage... The trip is especially suitable for families, groups of friends and even corporate guests who want to organize team-building at sea.
Star Voyager international cruise tour departs from Phu My port to Singapore, the first trip on June 13 is sold out.
Saigontourist travel agency representative said that the first-ever island tours and international cruise tours of Star Voyager were quickly sold out. As soon as they were put on sale, tickets for this tour were sold out. In addition, the "Proud of Vietnam" tour, especially in celebration of the 80th anniversary of National Day (September 2, 1945 - September 2, 2025), is also attracting a large number of tourists. The trip takes tourists to the historic Ba Dinh Square, participates in parades and important celebrations, and combines visits to famous destinations such as Hanoi, Ninh Binh, Ha Long, Sapa, etc. The tour package lasts from 4 to 6 days, departing from Ho Chi Minh City in late August and early September, with prices starting at VND10,079,000/person.
Slow tourism is on the rise
Not only Saigontourist, large enterprises such as Vietravel, Du lich Viet, TST Tourist, Viettravel... have also simultaneously launched summer stimulus campaigns with large scale and well-invested budgets. Specifically, Vietravel tourism company has chosen the message "Green experience - Touch the quality of summer" to launch the campaign from now until July 31, associated with the event of its 30th anniversary and towards the 80th anniversary of National Day. Hundreds of domestic and international tours are designed in the direction of green tourism, environmentally friendly, and imbued with local cultural values. Currently, the number of customers registering for summer tours has reached 80 - 90% compared to the plan, an increase of about 20% compared to the same period last year.
Tourists choose 5-star cruises because there are many services to experience.
Meanwhile, Mr. Pham Anh Vu, Deputy General Director of Viet Travel Company, said that to stimulate summer tourism, the company has launched a series of discount programs of up to 3.5 million VND/person early. Although airfares are still at their highest level in the past 5 years (increasing by 10-20% during peak season), domestic tourists are expected to increase by 15-20% this summer compared to last year. However, to get a good location and good price, tourists need to book tours early to take the initiative in their schedules.
According to Mr. Phan Anh Vu, island tours, green resorts, modern amusement parks and local cultural and culinary experiences will continue to be the top choices in the summer of 2025. In addition to convenience, today's tourists increasingly value emotional value, sustainability and the ability to connect in each journey, bringing deep connections between relatives and friends.
Destinations in Phan Thiet are attracting visitors in the summer of 2025.
Similarly, a representative of TST Tourist said that the company is implementing the "Summer Excitement 2025" campaign that will last until July 25 with hundreds of diverse tour products. Groups of 10 will receive a discount of up to VND900,000 and receive more than 1,800 gifts. According to preliminary statistics, this year's summer travel trend of small group travel and personalized itineraries is increasingly popular, especially with young customers and young families.
Along with stimulus programs, sustainable tourism and slow travel are on the rise in the summer of 2025. Agoda has just announced a list of ideal destinations for “slow travel”, travel to relax, feel and enjoy. In particular, Nha Trang is ranked first in Vietnam thanks to its blue sea, white sand, relaxed pace of life and rich experiences from mineral mud to exploring Cham culture.
Mr. Vu Ngoc Lam, Country Director of Agoda Vietnam, shared: “Slow travel is a “reset” button, allowing travelers to pause the hustle and bustle to deeply feel the beauty of each destination. This is not just a short-term trend but a long-term lifestyle, aiming for mental balance.”
"With a clear growth momentum from the beginning of the season, summer tourism in 2025 is showing signs of a strong and sustainable recovery of the Vietnamese tourism industry. From the synchronous participation of travel businesses, efforts to innovate products to modern consumption trends of tourists, all are contributing to reshaping the tourism market after the pandemic. A colorful, emotional and promising summer is spreading across the S-shaped map," Mr. Vu Ngoc Lam added.
According to News and People Newspaper
Source: https://bvhttdl.gov.vn/du-lich-he-2025-da-dang-trai-nghiem-soi-dong-thi-truong-noi-dia-20250703083645105.htm
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