The unprecedented just happened to Samsung

For the first time in many years, the Galaxy Z Fold7 surpassed the Z Flip7 in pre-orders in Korea, showing a change in the trend of foldable phone consumption.

Galaxy Z Fold7 achieved impressive sales, even surpassing the pre-orders of the Flip7 series. Photo: Xuan Sang .

The Galaxy Z Fold7 is showing greater appeal than expected in the Korean market, surpassing the Flip series in pre-orders for the first time after years of being outclassed. According to a report from FNN News , the Z Fold7 currently accounts for about 60% of all pre-orders for Samsung's new foldable phone line, while the Flip models, including the Z Flip7 and Flip7 FE, only account for about 40%.

This is a notable turning point in Samsung users' consumption trends. In previous years, the Flip series has always been a more popular choice thanks to its cheaper price, compact design, and high fashion . For example, in the previous generation, the Galaxy Z Flip6 accounted for about 60% of pre-orders, while the Z Fold6 only reached 40%. In 2022, the ratio is even more different, with the Z Fold5 accounting for only about 30% compared to 70% of the Z Flip5.

This change comes largely from the significant upgrades that Samsung has equipped the Galaxy Z Fold7 with. The device has a thinner, lighter design along with a larger screen, improved hinge, upgraded camera and optimized multitasking experience. These changes help the Z Fold7 get closer to the actual needs of users, not only in the high-end segment but also for professionals.

According to analysts in Korea, this year's new Galaxy Z series is likely to surpass the 1.02 million pre-orders that Samsung achieved with its 2023 foldable models. While the current data is limited to the Korean market, the shift to the Fold series, which has a significantly higher price tag, could be a sign that consumers are increasingly willing to pay for a more premium tech experience.

The fact that the Galaxy Z Fold7 unexpectedly surpassed the Z Flip7 in pre-order sales is a positive sign for Samsung, and shows that the foldable phone market is gradually maturing. Currently, users are starting to care more about performance and convenience, instead of choosing based on price alone.

Source: https://znews.vn/galaxy-z-fold7-lan-dau-dat-ky-luc-doanh-so-post1570765.html