Hanoi Draft Beer - proud national brand

Inheriting the quintessence since 1890, Hanoi Draft Beer has accompanied the history of Hanoi. More than just a drink, Hanoi Draft Beer has become a part of life, a cultural feature that cannot be separated from the pace of life of the Capital. In tune with the times, this cultural beauty continues to spread throughout the country, welcomed by thousands of international friends.

A cultural icon - a part of Vietnamese memory

There are things about Hanoi that have not faded over the years. Like the small tree-lined streets, like the clanging sound of old trams, like the smell of new rice at the beginning of the season... And in that memory, there is a very unique flavor, a very familiar image that has been associated with many generations of Vietnamese people - that is Hanoi Draft Beer.

Mentioning Hanoi Draft Beer is mentioning a part of life, the sunny summer afternoons, sitting with friends under the awning of a familiar shop, raising glasses and laughing loudly in the middle of crowded streets. It is the smooth white foam on the rim of the glass, it is the light, fresh, refreshing taste that is very different. There are relationships that start from a glass of beer, there are close relationships that are preserved thanks to that simple glass of beer.

2025 - a milestone of pride

In 2025, Hanoi Draft Beer will be officially recognized as a National Brand - a prestigious title awarded by the Government to typical brands representing the country's intelligence, identity and competitiveness.

Being selected among hundreds of brands nationwide shows that Hanoi Draft Beer has surpassed the boundaries of a regular consumer product, to become a worthy representative of the Vietnamese spirit - Vietnamese identity - the pride of the Vietnamese people.

 

Special gift from original beer flavor

What makes the difference and leaves a deep impression on the hearts of connoisseurs is the original flavor of Hanoi Draft Beer. Few people know that the hundred-year-old yeast strain of Hanoi Draft Beer has a history dating back to the 1890s. After more than a hundred years, that yeast strain is still carefully preserved by Hanoi Draft Beer in the leading yeast bank in Europe, strictly preserved according to international standards. It is this feat that has kept the unique flavor of Hanoi Draft Beer intact even though more than a century has passed.

In addition, the deep-cooling double filtration technology is also a secret to creating the original flavor of Hanoi Draft Beer. The rapid cooling process to minus degrees Celsius not only keeps the beer fresh but also helps Hanoi Draft Beer possess a beautiful, shimmering golden color, bringing with it an unmistakable “purely Vietnamese” feeling.

It can be said that Hanoi Draft Beer is a unique creative achievement, a distinct and unique product, created by the hands and minds of Vietnamese people. Without borrowing or hybridizing, Hanoi Draft Beer always maintains its original, unmistakable flavor, capturing the hearts and support of millions of Vietnamese people - something that few beer brands in Vietnam can do.

Affirming identity - spreading pride

Not noisy, not flashy, the special thing about Hanoi Draft Beer lies in its simplicity but sophistication, its simplicity but depth, which is a typical culinary culture of Hanoi.

Walking around the streets of Hanoi, we can easily recognize the brilliant yellow and red colors of Hanoi Draft Beer. From summer noon to chilly evening, the sound of clinking glasses and laughter has become the characteristic sound of the capital. Hanoi Draft Beer has created a unique draft beer drinking culture, so that people come not only for the taste but also to have a space to relax and share everyday stories. Over time, overcoming geographical distance, Hanoi Draft Beer is welcomed everywhere, elevated to become one of the national culinary specialties, proud to be the "Cultural Ambassador" welcoming thousands of international friends every time they come to Vietnam.

Carrying the pride of the Vietnamese people, Hanoi Draft Beer has become a symbol representing the generosity, closeness and open-mindedness of the Vietnamese people... all contributing to creating a prosperous Vietnam with a strong national identity.

With a long history and profound cultural values that have been affirmed, Hanoi Draft Beer is firmly on the journey of continuing tradition, while constantly striving to maintain its position as the pride of Vietnam, not only domestically but also reaching further on the path of integration and development, bringing the unique flavor and cultural identity of Vietnam to international friends.

QUANG PHUONG

Source: https://www.qdnd.vn/kinh-te/tin-tuc/bia-hoi-ha-noi-tu-hao-thuong-hieu-quoc-gia-838230