Mr. Nguyen Thanh Hong - Chairman of the Board of Directors of Sao Kim Investment Company Limited hopes to receive support from agencies, units and enterprises in bringing the province's OCOP products further. |
Starting from the land - honoring indigenous values
Southern Khanh Hoa - a dry land characterized by sunshine and wind has long been famous for its specialties such as: grapes, apples, onions, garlic, asparagus, lamb, fish sauce, salt... Here, each product is not only a commodity but also contains the story of the land, people and local culture. However, due to many reasons, these products have not yet found a solid foothold in the market. Realizing that great potential, Sao Kim Investment was established with the goal of bringing OCOP products of southern Khanh Hoa to markets outside the province.
In an effort to bring OCOP products far and wide, Sao Kim Investment aims for a sustainable production linkage. |
Not stopping at “buying and reselling”, Sao Kim Investment focuses on developing the value chain from the root. By closely cooperating with farmers, cooperatives and traditional craft villages, the company contributes to raising awareness of clean production, improving processing procedures, enhancing quality control, thereby helping products meet OCOP standards and meet the strict requirements of demanding markets.
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Mr. Le Trung Thu - Sales Director of Phan Rang Fermented Apple Cider Vinegar and Specialty Factory shared: "The process of cooperating with distribution business units such as Sao Kim Investment, on the one hand, helps us increase sales, on the other hand, helps us clearly see the brand value and the requirement to improve product quality. Currently, we are constantly improving and investing in machinery systems to meet requirements and standards, enhancing product value and competitiveness".
Spread to the heart - engage consumers with local stories
One of the differences of Sao Kim Investment is the business philosophy that focuses on emotional values. “With the slogan “Starting from the land, spreading to the heart”, Sao Kim Investment wishes to connect local products with modern consumer needs, turning hometown specialties into cultural “ambassadors”, bringing the story of a countryside, a craft village or a generation of dedicated farmers in the southern land of Khanh Hoa to friends everywhere” - Mr. Nguyen Thanh Hong - Chairman of the Board of Directors of Sao Kim Investment Company Limited shared about the company's establishment and its values.
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Through creative communication and brand storytelling, Sao Kim Investment hopes that consumers will understand and love the true values behind each product. For example, fish sauce - an indispensable condiment in Vietnamese cuisine , can be found in all coastal provinces and cities of Vietnam. However, fish sauce products at Sao Kim Investment help buyers understand more about the vibrant life in the coastal fishing villages of southern Khanh Hoa. In particular, in Ca Na commune, from fresh anchovies caught from April to August every year, people process delicious fish sauce with a traditional production process, with a unique flavor. Ca Na fish sauce is now hundreds of years old and has been granted a collective trademark registration certificate by the Department of Intellectual Property...
Mission to become a bridge to bring OCOP products far and wide
According to Mr. Nguyen Doan Thien Phu - CEO of Sao Kim Investment: "We have the ambition to seek opportunities to bring OCOP products in the southern region of Khanh Hoa to the world. However, in the immediate future, we focus on finding a solid foothold in the domestic market. Currently, Sao Kim Investmen has a booth displaying and introducing OCOP products at Nha Trang walking street, a point of sale at Vincom + Phan Rang Commercial Center. We are still actively participating in trade promotion activities at fairs and exhibitions in many localities across the country. In addition to closely cooperating with partners to ensure product quality, promoting the application of digital transformation, e-commerce and smart traceability will be important solutions in the growth strategy we set out."
Mr. Nguyen Doan Thien Phu - CEO of Sao Kim Investment said that he will deploy many solutions to help OCOP Nam Khanh Hoa products affirm their position in the market. |
Visitors visit and learn about OCOP products of the southern region of Khanh Hoa at Sao Kim Investment's point of sale. |
In an effort to bring specialty products such as: Grapes, fresh apples and products processed from grapes, apples, fresh garlic, black garlic, green asparagus, melon, fish sauce, dried shallots, green-skinned grapefruit, cooling aloe vera, products processed from seaweed, bird's nests... to customers, Sao Kim Investment is gradually realizing its aspiration to become a bridge to bring OCOP products of the southern region of Khanh Hoa far and wide. "We hope that agencies, units and businesses in the province will prioritize choosing OCOP specialties as gifts and souvenirs in events, conferences, welcoming guests... as a "support" activity for businesses to continue to accompany farmers and businesses producing OCOP products to realize the goal of sustainable production, helping local specialty agricultural products find a firm foothold in the market and develop further", Mr. Nguyen Thanh Hong shared.
NGOC DIEP
Source: https://baokhanhhoa.vn/phat-trien-kinh-te-tu-nhan/202507/cong-ty-tnhh-sao-kim-investmentsu-menh-dua-san-pham-ocop-vuon-xa-10517d8/
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