From VPBank Diamond to VPBank Private: A Transition That Demonstrates Understanding
Launched in 2018, VPBank Diamond has quickly affirmed its position in the priority banking segment with outstanding financial services exclusively for customers with strong financial potential. The success of VPBank Diamond not only contributes to enhancing the banking service experience, but also creates the premise for expanding the premium service ecosystem at VPBank.
In recent years, the global financial market has witnessed a clear shift in asset flows from traditional centers in Europe to dynamic countries in Asia. The strong increase of the super-rich class in Vietnam not only places higher demands on banking services, but also opens up great opportunities for providing deeply personalized financial solutions, the need for long-term asset management orientation and inheritance for the next generation. VPBank Private was born as a strategic response, marking a new step forward in the journey of serving high-end customers. This is also the highest segment in VPBank's retail banking ecosystem, designed specifically for customers with large assets, with a comprehensive system of financial and non-financial privileges, worthy of the group with strong financial potential in Vietnam.
Strategy to improve customer service
VPBank's segmentation strategy does not simply classify customers according to asset value, but also focuses on building a comprehensive and sustainable development journey, in which each customer's financial milestone is cared for and appropriately upgraded by the bank. VPBank Private is the perfect piece to complete VPBank's customer segmentation system.
If VPBank Diamond is where customers prioritize financial privileges, specialized care services and superior utility experiences, VPBank Private is the destination for those looking for sustainable values: Not only effective asset management, but also aiming to protect, develop and inherit life values - for the next generation and for the community. The segments are not separate but linked together, operated by a consistent service philosophy: constantly upgrading, constantly personalizing and constantly inspiring.
VPBank Private - specialized financial services for the elite
To create exclusive high-class experiences for the elite, VPBank Private builds financial services and products based on three core values, including: Specialized solutions, Efficient transactions and Elite privileges.
In addition to traditional banking services such as: VPBank Private account with unlimited transfer limit and customization according to needs, free beautiful account number up to 100 million VND, preferential savings interest rate of 0.3%/year...
VPBank Private focuses on developing many financial solutions to meet the specialized needs of the elite, such as: Asset management & growth services, in-depth consulting in the fields of inheritance, tax & study abroad, providing VIP real estate loan packages, foreign exchange products for individuals and businesses, optimal profit solutions such as the Super Profit tool for payment accounts with yields up to 3.5%/year, Super Prosperity Deposit Certificate products with flexible liquidity, safety, no taxes and fees...
Not only improving the financial experience, VPBank Private focuses on creating different standards for Private Banking services through a series of high-class privileges, bringing elite living experiences to VPBank's most high-end customers. Highlights include lounge privileges at 21 leading airports in Vietnam, the "Upper Class" program with privileges on 5-star cuisine, resorts and healthcare, a series of high-class gift privileges and Private events in cooperation with global luxury brands - with diverse themes from art exhibitions, fashion , lifestyle... held regularly every month. Each privilege is not only a priority benefit, but also a testament to a deep understanding and sustainable companionship with customers on the journey to enjoy an elite life.

Accompanying customers on the journey to prosperity
The launch of VPBank Private not only marks a new step forward in its strategy to serve high-end customers, but also demonstrates VPBank's ability to perfect its comprehensive financial ecosystem. In an increasingly competitive market, where customers not only need "better service" but also "services specifically for me", VPBank is clearly demonstrating its pioneering role in the high-end banking sector - a strategy not for the majority, but capable of "touching the hearts" of those who are looking for long-term companionship and a solidly planned future.

Designed exclusively for the elite, VPBank Private is a combination of a team of high-class financial advisors and a modern technology platform, providing comprehensive asset management solutions with a long-term vision. Not simply a financial service, VPBank Private is also a manifesto for a leading mindset: Accompanying customers to create a timeless legacy, towards a sustainable future - where prosperity is not only accumulated, but also preserved and spread through many generations.
Source: https://hanoimoi.vn/tu-vpbank-diamond-den-vpbank-private-hanh-trinh-chinh-phuc-chuan-muc-tinh-hoa-708286.html
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