August 2025: Hanoi tourism sets impressive record, continuously launches new products

Hanoi is estimated to welcome more than 3.18 million visitors in August, an increase of 27.5% over the same period in 2024. This success comes from many attractive activities, along with the initiative of the capital's tourism industry in building and developing a variety of new products.

Hanoi tourism accelerates, setting many new records

According to Ms. Dang Huong Giang, Director of Hanoi Department of Tourism, in August 2025 and the first 8 months of the year, the capital's tourism industry recorded impressive numbers. Statistics on August 26 from Hanoi Department of Tourism showed that the total number of visitors to Hanoi in August was estimated at 3.18 million. This number increased by 27.5% over the same period in 2024. Of which, international visitors reached 709.22 thousand, up 42.6%. Domestic visitors reached 2.47 million, up 23.8%. Total revenue from tourists is estimated at 12.54 trillion VND, up 31.5% over the same period in 2024. The average room occupancy rate of the hotel sector reached 59%.

People come to Hanoi to witness the synthesis of A80 smelting activities. (Photo: TL)

These positive results were achieved on the occasion of the 80th anniversary of the August Revolution and National Day September 2, with many unique cultural, historical and entertainment events being held. In particular, the grand historical parade and march became a highlight attracting millions of people and tourists to the capital to admire and immerse themselves in the festive atmosphere.

According to Ms. Dang Huong Giang, in the first 8 months of 2025, the total number of tourists to Hanoi is estimated at 21.58 million. This number is an increase of 13.9% over the same period in 2024. International visitors reached 4.96 million, an increase of 25.8%. Domestic visitors reached 16.62 million, an increase of 10.7%. Total revenue from tourists is estimated at 85,835 trillion VND, an increase of 17.1% over the same period in 2024.

The Hanoi Department of Tourism has also proactively promoted propaganda and promotion activities with key contents such as "80 experiences not to be missed during the historic festival season", "Tourism accelerates for the peak season of National Day", "Hanoi speeds up to welcome visitors during the National Day holiday on September 2" or "Hanoi is brilliant with 80 years of colors - Pride of Vietnam". These campaigns have greatly contributed to creating a strong attraction for tourism in the capital during this period.

Currently, Hanoi has a diverse accommodation system with 3,761 establishments and 71,256 rooms. Of these, there are 85 hotels and apartment complexes from 1 to 5 stars, with a total of 11,965 rooms. The city also has 58 service establishments that meet tourist standards, including 25 dining establishments, 22 shopping establishments, 9 entertainment establishments and 2 health care establishments.

As of August 18, Hanoi had 2,075 international travel businesses, 568 domestic travel businesses, along with 6,613 international tour guides and 2,485 domestic tour guides, showing the strong development of infrastructure and human resources in the industry.

Diversify products, promote advertising

To maintain growth momentum, the Hanoi Department of Tourism has been implementing many key plans in September 2025. Director of the Hanoi Department of Tourism Dang Huong Giang said that the Department will complete the Project to innovate the organizational model, management methods, preserve and promote the value of the Huong Son complex (Huong Pagoda). At the same time, develop and implement a Plan to organize the launch of new tourism products with the theme "Hanoi Tourism - Convergence of Essence 2025".

Hanoi's streets are filled with flags and flowers, welcoming the 80th anniversary of National Day on September 2. (Photo: TL)

Promotional activities are also being stepped up. In September, Hanoi will host the Hanoi Beverage Festival 2025. The city will also participate in the International Tourism Fair ITE in Ho Chi Minh City. In addition, delegations will participate in the ITB India Fair (India) and IFTM Topresa (France). This is an opportunity to promote Vietnamese tourism to the international market.

Domestically, the Department of Tourism will organize activities to participate in the Four-Way Food Exchange Festival in Hue and the Thanh Tuyen Festival in Tuyen Quang. In particular, Hanoi will organize the Hanoi Autumn Festival 2025 and the Hanoi Tourism Ao Dai Festival 2025. These events aim to create highlights and attract tourists in the fall.

In addition, the development of new tourism products is also focused on. The Department of Tourism will coordinate with the People's Committees of wards, communes and related units to develop agricultural and rural tourism products. Night tourism and community tourism products associated with traditional cultural experiences are also deployed. The destination of Hanoi Beer Museum is also one of the newly introduced products.

Digital transformation has also been promoted. Accordingly, the Hanoi Department of Tourism has advised on the issuance of documents to implement the project "Applying technology of industry 4.0 to develop smart tourism, promoting tourism to become a spearhead economic sector". This aims to improve the experience of tourists and increase the effectiveness of tourism management.

Source: https://thoidai.com.vn/thang-82025-du-lich-ha-noi-lap-ky-luc-an-tuong-lien-tuc-ra-mat-san-pham-moi-215848.html