Mark&B Vietnam Company - the unit selected to consult on the design of Dien Bien tourism brand identity presented 4 design options including Dien Bien tourism logo and slogan. In which, the logo design option revolves around the image of Dien Bien Phu Victory Monument, the image of 3 soldiers waving the "Determination to fight - Determination to win" flag on the roof of De-Cat To-ri bunker, and the symbol of the Ban flower. These symbols were researched based on the representative colors of 3 key tourism products of Dien Bien, including: Historical - spiritual tourism; tourism of national cultural identity, exploring natural landscapes; resort tourism, entertainment, health care. For the title (slogan), the consulting unit proposed 3 options.
Through research, review and listening to the consulting unit for the design of Dien Bien tourism brand identity, the delegates basically agreed with the design plan, and at the same time believed that the basic plans were impressive, simple, easy to understand, easy to recognize, and associated with the characteristics of Dien Bien province tourism. This will be an important condition for serving the work of information, tourism promotion, serving political tasks, economic development, socio-culture, internal and external affairs, and at the same time expressing the pride of Dien Bien people. In order for the tourism brand identity to be highly applicable, the delegates participated in some opinions to analyze, supplement, and adjust the details shown in the logo and slogan to suit the cultural characteristics as well as the practical conditions of the locality. In which, emphasizing the images and details showing the cultural characteristics, land, and people of Dien Bien.
Concluding the conference, Mr. Nguyen Minh Phu, Director of the Department of Culture, Sports and Tourism, sincerely thanked the delegates for their comments; at the same time, he affirmed that organizing this consultation conference is extremely important, thereby helping the professional agency to complete the design plan before reporting to the Appraisal Council, submitting to the Provincial People's Committee for consideration and approval of the Dien Bien Province Tourism Brand Identity.
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