DOJI Group and Accor Group officially signed a management agreement for Sofitel Diamond Crown Hai Phong Hotel.
The signing of the cooperation marks an important step forward in the strategy of building the luxury Diamond Crown hotel chain of DOJI Group and the plan to expand the Sofitel brand in the Vietnamese market of Accor Group. The combination of two leading brands promises to bring a strong boost to the tourism sector in the Port City, creating a world-class luxury resort masterpiece recognized by the world right in Hai Phong city. According to the cooperation agreement, Accor Group - one of the world's leading corporations, with nearly 60 years of experience and reputation in the field of hotel management and operation, will manage and operate Sofitel Diamond Crown Hai Phong. Present in Vietnam since the early 20th century, Accor Group is currently managing and operating many famous hotel and resort brands such as Sofitel, Pullman, Mgallery, Novotel, Mercure... In which Sofitel is the first brand and the brand that manages and operates the most high-end projects of Accor Group in Vietnam. With this cooperation, DOJI Group has successfully brought the world's leading super luxury hotel brand to Hai Phong, making it the third destination after Hanoi and Ho Chi Minh City to have this 60-year-old classy hotel brand. Notably, this will be the first hotel in Accor's portfolio in Vietnam to combine the classy Sofitel brand with the project brand of a local enterprise, demonstrating the appreciation and close companionship between the two sides. Representing Accor Group, Mr. Xavier Grange - General Director of Global Business Development of Sofitel, MGallery and Emblems shared at the event: “Accor is delighted to cooperate with DOJI Group, one of the leading private corporations in Vietnam. With DOJI's potential, reputation, commitment and understanding of local culture, along with Accor's extensive experience in operating nearly 500 luxury hotels worldwide, Sofitel Diamond Crown Hai Phong will certainly bring impressive experiences to visitors. Sofitel Diamond Crown Hai Phong will join our hotel portfolio in Vietnam, including Sofitel Legend Metropole Hanoi and Sofitel Saigon Plaza, and other projects in the future. Together, we are not just building a hotel, we are writing a new chapter in the development journey of Sofitel - a chapter celebrating the connection between France and Vietnam.”
The international 5-star Sofitel Diamond Crown Hai Phong Hotel Tower with a record height of 186m will be a new architectural and lifestyle symbol of Hai Phong City.
Located in a prime location on the busiest intersection in Hai Phong city, Sofitel Diamond Crown Hai Phong is part of the Diamond Crown Hai Phong project complex, including a 45-storey hotel tower and a 39-storey luxury apartment tower. Diamond Crown Hai Phong was honored as "The most unique and iconic luxury apartment and hotel tower project in Vietnam in 2021" and "Project of the year voted by investors" at the DOT Property Awards 2021, and many other prestigious awards such as "Most potential tourism real estate project in 2022"; "Top 10 best luxury apartment projects in Vietnam" in 2022. In particular, Diamond Crown Crown Hai Phong was also recognized as a Green Building - LEED Residential by the US Green Building Council in 2022, affirming the project's commitment to environmental protection and sustainable development. With its unique and luxurious Diagrid architecture, Sofitel Diamond Crown Hai Phong meets international 5-star standards, with a series of high-class utilities and modern equipment, comparable to famous towers in the country and the region. The hotel has 231 rooms and 180 serviced apartments with many exclusive services such as sky bar, golf course, gym, restaurant, spa, conference center and other high-class utilities. It is expected that when put into operation, this place will become a bustling destination for high-class commercial, service, entertainment and conference activities, a gathering place for the world's leading brands and bringing the most modern and trendy living experience to the people of the Port City.
Sofitel Diamond Crown Hai Phong will contribute to promoting the development of tourism and hotel industry in Hai Phong city.
Speaking at the signing ceremony, Ms. Le Thi Hien, Permanent Deputy General Director of DOJI Gold and Gemstone Group, emphasized: “Cooperation with Accor is an important step in the development strategy of the hotel service business of DOJI Group, with the goal of bringing the most luxurious and classy resort products, creating momentum for sustainable economic and tourism development in the localities where our projects are located. With the companionship of Accor, we believe that Sofitel Diamond Crown Hai Phong will not only be a unique destination in terms of architecture but also stand out with international-class accommodation and resort experiences but still bearing the imprint of local culture, thereby contributing positively to the development of the tourism and hotel industry in Hai Phong”. DOJI Gold and Gemstone Group is currently one of the leading multi-industry corporations in the country, Top 5 largest private enterprises in Vietnam. In particular, in the field of real estate and resort tourism, through the DOJILAND and Diamond Crown brands, DOJI Group has successfully built unique iconic projects, contributing to the beautification of urban areas and raising the living standards of Vietnamese people. The successful cooperation with Accor Group this time, in bringing the super luxury hotel brand Sofitel to Hai Phong, once again proves the position and prestige of this country's leading private group. This is also a new milestone, marking the outstanding rise of Vietnam's resort tourism on the world's luxury tourism map.
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