Create your own tune with Radio Optimism from LG

A global study by LG found that 9 out of 10 people believe that meaningful relationships bring joy and optimism to their lives. However, 68% of people surveyed feel that it is becoming increasingly difficult to make friends in modern society. One-third said they had one or fewer meaningful relationships in the past month, while 8% had none.

According to Professor of Psychology Jean M. Twenge, San Diego State University (USA), deep and meaningful relationships in life are reliable predictors of happiness. In the face of life's changes, adults spend most of their time on social networks instead of direct connections and interactions. Social networks tend to create superficial relationships instead of the deep connections that people really need. Even many young people have hundreds of followers but have no one to confide in when they need help.

“We need to build more meaningful connections with the people around us. That could help limit the alarming decline in happiness levels that has been happening over the past decade,” said Professor Twenge.

Radio Optimism helps users compose loving melodies to dedicate to loved ones.

Inspired by traditional radios that have done a great job of connecting people through music and stories, Radio Optimism offers a fun, interactive experience.

Here, users can create and send personalized songs to their loved ones. The AI-generated songs are carefully trained on a massive music database.

In addition to the lyrics written according to the user's story, the album cover is also designed to create complete and personal works. Once completed, these "mini albums" can be gifted or shared with users around the world .

Users just need to fill in simple information to create personal melodies. Photo from brand website.

Through LG Optimism, LG hopes to fill the disconnect we often feel in a society dominated by superficial interactions, limited to likes or comments on social media. By harnessing the power of music, LG hopes to bring people closer together, towards a full and meaningful life as the message of “Life's Good” that LG steadfastly pursues.

This campaign once again affirms LG's commitment to creating valuable experiences, especially in cyberspace - where modern users spend most of their time. Continuing this mission, through highly interactive activities, LG also wishes to connect with the younger generation, building real connections in the digital world.

Users can also choose the genre and emotion for their own song. Photo from the brand website.

In 2024, LG used social media algorithms to spread positive content with its “Optimism your feed” campaign. The initiative focused specifically on addressing the paradox of “disconnection” in an age where everything is “hyper-connected.”

“Radio Optimism” is currently available in English and Spanish, with LG planning to add additional languages in the future. Readers can visit the official website at RadioOptimism.lg.com to create and send upbeat tunes to friends and family.

Source: https://znews.vn/sang-tao-giai-dieu-rieng-cung-radio-optimism-tu-lg-post1564283.html