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| Private Club Annabel's Christmas decorations. Photo: Culted |
When tangible assets are no longer a measure of class
The world of the ultra-rich is changing. Those who once raced to own mansions, supercars and yachts are now seeking priceless experiences: absolute privacy, a sense of belonging to a carefully selected community and access to decisions that can shape global financial fortunes.
In a world where money can buy everything, the unbuyable becomes the ultimate value. Private Club is the symbol of that, where entry cannot be bought, but accepted.
Privilege, Elegance and Power in Silence
Billionaires no longer need to show off through material things. They seek intangibles like a sense of belonging in a private space where they don’t have to introduce themselves because everyone already knows who they are. It’s a dinner next to the CEO of the world’s largest hedge fund, a low-key handshake with an artist who only performs in private, or simply being listed as a member of a club that no one can find on Google.
A person is invited to The Pembroke or South Beach Weligama not simply because they have money, but because they bring value in terms of connections, influence, and trend-setting. Private Club has become the "secret passport" for those who truly belong to the class that controls global finance, culture, and politics .
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| The rooftop pool at Soho House New York in the Meatpacking District. Photo: Times |
The modern Private Club is no longer a place for relaxation or ordinary receptions. It is an ecosystem of refinement, where outstanding individuals meet not to show off, but to exchange things that the public will never know.
Clubs like Annabel's, The Roof Gardens and especially Soho House, run and developed by the Copper Beech team, have become soft power hubs, where global influencers in finance, art, politics and technology come together and build relationships that go deeper than any public networking event.
Copper Beech, under the leadership of Matt Hobbs and experts from The Ivy, Groucho Club, Le Caprice... has taken the Private Club operating mindset to a new level: a strategic luxury space, where every detail, from the interior, music to the way members are selected, serves the goal of building a private, close-knit community.
It’s no coincidence that some of the most successful private clubs, like Soho House New York, were the first to make a real profit among the many other luxury models. This comes not from design or food, but from community screening and the ability to maintain secrecy.
Where power is recognized in silence
The appeal of private clubs like Annabel's is also evident in the choice of many celebrities. Taylor Swift once chose Annabel's as the venue for a private party for The Eras Tour crew after major shows in London. Despite appearing in luxurious Vivienne Westwood outfits, she remained discreet and barely mentioned in the media, showing the reliability of this club's privacy.
Not long before, Ricky Martin was also the main guest performer at Annabel’s 60th anniversary event, which was attended by a host of stars including Rod Stewart, Nicola Coughlan and Liam Payne. It was not only a lavish party but also a testament to the intergenerational connection of a Private Club, where artists and politicians, businessmen and creatives can come together in a shared, unpretentious but influential space.
A modern-day Private Club can be a combination of meeting rooms, fine dining, meditation spaces, gyms, art galleries, and even biotechnology centers. But more importantly, it is a convergence of information flows, which are more valuable than money in the modern world.
From Town Hall London to The Pembroke (Hyde Park), Barnsgrove in Hampshire, or projects in Sri Lanka, Dubai, Budapest..., Copper Beech has built projects that are not only aesthetically beautiful but also strategically effective. Each Private Club is a closed ecosystem, where people of the same class meet in private and create resounding changes on the outside.
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| Soho House in Tokyo. Photo: Legend |
At Private Clubs, members are not only served, but they are also "protected" from prying eyes. They can negotiate, invest, sign contracts and share important information with the outside world, while still maintaining silence and sophistication.
Private Club has no public price list, no membership discounts, and especially no room for self-recruitment. Only those who truly understand and live by that principle can step through that silent but valuable door.
Money can get you into any restaurant or luxury resort. But with Private Club, it’s all about value. The value that those who are chosen to join create for the quiet community, for the silent ecosystem that runs the rest of the world. That’s why Private Club is becoming a new symbol of immeasurable class. Where power is recognized through trust, connection is established through harmony, and class is defined by humility.
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| Photos of Private Club in Da Lat revealed |
Now, the spirit of iconic Private Clubs like Annabel's or Soho House is not only present in the financial and artistic capitals of the world. A new project, located in the heart of Da Lat - the administrative center of the largest province in Vietnam - is joining the global Private Club map.
With operational advice from Copper Beech - the team behind global icons, Private Club in Dalat is poised to shape the next chapter of soft power culture, right in one of the most attractive and special destinations in Southeast Asia.
Source: https://baolamdong.vn/thong-tin-doanh-nghiep/202506/private-club-va-nhung-gia-tri-khong-mua-duoc-bang-tien-118229b/
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