Promoting the positive role of KOLs in building and developing the country

When every view, like or share has a strong impact on the perception and behavior of millions of people, prioritizing community values is the decisive factor for KOLs to maintain the trust of society.

On August 18, the conference "KOL with the era of national growth" organized by the National Cyber Security Association in coordination with the Department of Cyber Security and High-Tech Crime Prevention and Control will take place in Hanoi , gathering nearly 300 typical KOLs (influencers) representing 34 provinces and cities across the country.

This is the first national-scale event held in Vietnam to create a forum connecting the KOL community with managers, businesses and platforms, to accompany and spread values, towards the sustainable development of the country in the digital age.

With the theme “KOL with the era of national growth,” the Conference aims to promote the positive role of KOL in building, protecting and developing the country, while affirming the responsibility of influential people in spreading positive, humane information and sustainable values to the community.

This is an open forum where KOLs share their journey to becoming “leaders,” listen, exchange and discuss directly with leaders of management agencies, businesses, and platforms to find solutions to promote positive influence and enhance the social responsibility of KOLs in building a safe digital Vietnam.

The event gathered about 400 famous and influential faces such as People's Artist Xuan Bac, singer Tung Duong, rapper Den Vau, singer Ha Myo, Miss Bao Ngoc, Miss Thanh Thuy... and content creators in many fields such as MC Khanh Vy, Huy NL, Duy Tham, Meichan, Tina Thao Thi, Vinh Thich An Ngon, Tuan Ngoc Day, Hana Ban Me...

Digital ethics was an issue discussed at the conference. (Photo: Minh Son/Vietnam+)

In addition to KOLs, the conference also had the participation of state management agencies, digital platforms TikTok, Meta and many businesses participating as speakers, sharing solutions to promote the influence of KOLs in the digital environment.

One of the important highlights of the Conference is the establishment of the “Digital Trust” Alliance, which brings together prestigious KOLs/KOCs, businesses, press agencies and platforms to spread positive values, lead trust and build standards. The Alliance will act as a bridge between parties to promote transparency, professionalism and responsibility in activities in cyberspace.

On this occasion, the management agency also officially launched the "Influencer Trust" Program - an initiative to promote "responsible influence" through communication campaigns, forming standards and ethical codes of the KOL community and a program to evaluate and certify the level of prestige, transparency, trust and responsibility of KOL/KOC.

The program helps support management agencies, businesses, and brands in choosing suitable media partners, while protecting consumers from false content and disguised advertising.

The conference “KOL with the era of national rise” hopes to send the message: Influence comes with responsibility, real value is more important than virtual numbers. This is a call for the community of influencers to join hands to build a safe and civilized cyberspace in the era of national rise./.

(Vietnam+)

Source: https://www.vietnamplus.vn/phat-huy-vai-tro-tich-cuc-cua-kol-trong-xay-dung-va-phat-trien-dat-nuoc-post1056371.vnp