Sao Mai Food Import-Export and Trading Joint Stock Company introduces MD2 pineapple products that are being successfully exported to the Japanese and Korean markets.
Originating from the fishing village of Khuc Phu (Hoang Hoa) - a place with a tradition of more than 200 years of fish sauce making, Le Gia Food and Trading Service Company Limited has chosen a sustainable development direction: producing traditional fish sauce using the traditional fermentation method, strictly controlling from raw materials to output quality. Currently, Le Gia is the only enterprise in Thanh Hoa with products achieving 5-star OCOP at the national level, while meeting international standards such as FDA, ISO 22000, HACCP - qualified to export to the US, Japan, and Korea. The enterprise's products are available in major supermarket chains such as
Winmart, GO!, Aeon and present on many e-commerce platforms such as Shopee Mall, Lazada.
Not only stopping at the product, Le Gia also develops a tourism model to experience the fish sauce making village, contributing to spreading cultural values and enhancing the brand associated with local nuances. Mr. Le Anh, Director of Le Gia Food and Trade Service Company Limited, shared: “We do not create a brand to “show off”. For Le Gia, the brand starts with the kindness in every drop of fish sauce - from clean raw material areas, strict traditional processes to accompanying the fishing village community”.
Sao Khue Trading Joint Stock Company - a company with more than 40 years of experience in the agricultural sector, is pursuing a rather difficult but inevitable direction, which is to concentrate raw material areas, control closed value chains and apply science and technology to the process of cultivating and processing specialty rice. With more than 1,000 hectares of raw material areas in Ha Trung, Hoang Hoa, Nga Son districts..., the company has successfully built outstanding product lines such as Ngoc Pho, Huong Thanh, Quy Huong, meeting 4-star OCOP standards, protected by exclusive trademarks and ranked in the top 10 typical products of the province. Sao Khue is currently distributing through more than 300 stores, agents, 1,000 retail points and gradually penetrating the international market through agricultural and food industry fairs.
With many outstanding products, Sao Khue Trading Joint Stock Company was awarded the National Quality Award in 2021, 2022 and 2023.
Deputy Director of Sao Khue Trading Joint Stock Company Nguyen Cong Duong shared: "With the orientation of expanding raw material areas, we are continuing to search for suitable, high-quality rice varieties to form a large-scale production chain. Along with that, the company will invest in expanding the factory scale, expanding the market in Thanh Hoa and the northern provinces, aiming for export".
In recent years, Thanh Hoa has had over 109 enterprises awarded the National Quality Award; many of which are famous agricultural products in the province receiving the Gold Award, demonstrating prestige and commitment to product quality. The whole province currently has more than 645 products meeting OCOP standards, reflecting the richness and development potential of local products. However, according to experts at trade promotion conferences, most products are still facing difficulties in branding such as lack of intellectual property protection, simple packaging, limited consumer markets, and the lack of a closed value chain.
In fact, the success of enterprises with products that have affirmed their brand and position in the national and international markets is not simply a matter of "nice names" or eye-catching packaging designs. It is a systematic process, including controlling raw material areas, standardizing production processes, protecting intellectual property and investing strategically in distribution and communication. Accordingly, these enterprises have paid attention to early brand protection; controlling raw material areas and product quality; investing in modern processing and packaging technology; approaching multi-channel markets, from e-commerce, supermarkets, export channels and associating the brand with the story of community values.
To continue to enhance local brands, Thanh Hoa needs to build an OCOP ecosystem associated with intellectual property, provide professional brand management training for small businesses, and support businesses to promote and boost trade. That is the way for local products to not only affirm their position domestically, but also reach further on the Vietnamese brand map.
Article and photos: Tung Lam
Source: https://baothanhhoa.vn/nang-tam-san-pham-dia-phuong-nbsp-thanh-thuong-hieu-quoc-gia-253487.htm
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