According to the 2023 Fintech Industry Rankings by the reputation monitoring and listening system Reputa, MoMo is the most popular e-payment company on social networks in Vietnam.
This is the second consecutive year that MoMo has held the top position in this ranking, showing the level of recognition and interest of users in the famous brand name of the Fintech industry.
The 2023 Fintech Industry Ranking, just announced in mid-February 2024 by Reputa, provides a comprehensive picture from a data perspective, showing market trends and users' interest in the financial technology sector. Over the past year, Reputa's system recorded a total of more than 700,000 discussions about Fintech on social networks. Notably, the number of discussions about Fintech peaked in October with more than 69,000 discussions.
The target group of users who discuss the Fintech industry the most is the age group of 25-34 and 35-44, accounting for 83%. These are also the adult age groups who are working, have income, are interested in personal finance and digital financial trends.
Among the Fintech industry groups, e-payments was the second most discussed industry group in 2023 with more than 25,000 discussions. Among the companies in the e-payment industry group, MoMo was the most popular social network brand in Vietnam in 2023 with a total score of nearly 140 points, 2.5 times the score of the following brand.
The Total Score is calculated including the Sentiment Score, Discussion Share Score, Interaction Score, and Spread Score. In 2023, MoMo is also the e-payment unit that regularly leads in social media popularity in Reputa's monthly industry newsletters.
Mr. Nguyen Ba Diep, Co-founder of MoMo shared: “Having maintained the first position in the Top 3 electronic payment companies in 2023 for the second consecutive year (2022 - 2023) shows that MoMo's products and services are used and shared by many users on social networking platforms. Over the past year, MoMo continued to introduce many outstanding features and services such as Multi-function Payment QR code, Multi-function Money Receiving QR, Apple product installment payment,... and announced many cooperations with prestigious partners such as Grab, Western Union... Impressively designed and well-invested game shows and communication campaigns are also factors that make MoMo a name that creates a lot of interactions on social networks...
KIM THANH
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