Accordingly, on July 17, 2025, the Ministry of Culture, Sports and Tourism (MOCST) held a national conference to review cultural, sports and tourism work in the first 6 months of the year and deploy key tasks for the last 6 months of 2025.
The conference was held in person and online, with the participation of nearly 1,100 delegates, chaired by comrade Nguyen Van Hung, member of the Party Central Committee, Secretary of the Ministry's Party Committee, Minister of Culture, Sports and Tourism.
Also attending at the main bridge (headquarters of the Ministry of Culture, Sports and Tourism) were: Permanent Deputy Minister Le Hai Binh; Deputy Minister Ta Quang Dong, Deputy Minister Trinh Thi Thuy, Deputy Minister Hoang Dao Cuong, Deputy Minister Ho An Phong, Deputy Minister Phan Tam and leaders of state management advisory agencies, public service units and enterprises under the Ministry.
At 34 bridge points of the People's Committee headquarters of 34 provinces/cities under the Central Government, there were 22 Vice Chairmen of the People's Committees of provinces/cities, Directors of the Departments of State Management of Culture, Sports and Tourism of localities and specialized units.
Minister Nguyen Van Hung chaired the conference to review the work of culture, sports and tourism in the first 6 months of the year and deploy key tasks for the last 6 months of 2025.
After listening to the Report on the results of cultural, sports and tourism work in the first 6 months of the year and the orientation and tasks for the last 6 months of the year, the opinions of the leaders of the People's Committees of some localities and Departments, and the statements of the units under the Ministry, the Minister concluded as follows:
Assess the situation
2025 is a year of special significance - a year to accelerate, break through, and successfully complete the goals and tasks set forth by the Resolution of the 13th National Party Congress towards the 14th National Party Congress. In that context, inheriting the results achieved since 2024, the Culture, Sports and Tourism sector has made great efforts, promoting the spirit of solidarity, unity, proactiveness and creativity to comprehensively and effectively implement the assigned tasks.
At the Conference, with a spirit of receptiveness and seriousness, the entire Industry made a realistic assessment, frankly pointing out the shortcomings and limitations, forecasting the difficulties and challenges on the upcoming journey, thereby, being more "steadfast and determined", proactively removing obstacles and persistently carrying out the assigned tasks. The Ministry's leaders highly appreciated the Central Report at the Conference, which presented comprehensively and in-depthly, not only highlighting the results of the Ministry, but also clearly reflecting the activities of the entire Industry in the first 6 months of 2025. Additional speeches by functional units under the Ministry, and presentations by localities also clarified specific groups of issues: in the field of tourism, major events, high-performance sports... contributing to sketching a vivid panorama of the development of the Culture, Sports and Tourism Industry, especially in the first 6 months of 2025. All of the above results are very noteworthy, a common joy, a motivation for the entire Industry to continue to strive, to comprehensively and successfully complete the targets and goals assigned by the Government, the Prime Minister, the Party and the State. Clearly demonstrated in the following 4 bright spots:
Through the practical activities of the Industry, the awareness of Party committees at all levels, the government and the people about the role and position of culture in national development has become deeper and more complete. The spirit of "Culture is the foundation - Information is the conduit - Sports is the strength - Tourism is the connecting bridge" has become the consistent motto of the entire industry. The innovation of thinking from "doing culture" to "state management of culture", taking public policy as a creative tool, has created a synchronous "transformation" of the cultural, sports and tourism ecosystem, in accordance with the spirit of building and developing culture with the Party leading, the State managing, the People being the creative subject, and the intellectuals and artists playing an important role. This task has been carried out effectively, gradually removing bottlenecks, creating clear changes in practice. During the reception of the Director General of UNESCO on June 27, 2025, General Secretary To Lam emphasized that "Vietnam's development today is based on the cultural pillar, and steadfastly takes culture as the foundation for this development", this is a strategic affirmation and also a strong source of encouragement for the entire industry, which has been demonstrated in the draft documents submitted to the 14th National Party Congress. Reality also shows that many Directors of the Department of Culture, Sports and Tourism have boldly advised local leaders, contributing to enhancing the position and role of the industry in socio-economic development in provinces and centrally-run cities.
Clearly defining the role of state management, the units under the Ministry and the Departments have coordinated synchronously from the Central to the local level in reviewing and perfecting the system of institutions and policies, promptly identifying legal gaps and removing bottlenecks, serving the development requirements of the industry. The Ministry has proactively advised and submitted to competent authorities draft laws and decrees, issued many circulars under its authority1 and especially focused on effective implementation, ensuring that policies come to life. In the process of coordinating and participating in giving opinions on amending inter-sectoral laws such as the Land Law, the Public Investment Law, etc., the Ministry has strongly proposed the integration of contents related to culture, sports, and tourism, in line with the spirit of decentralization and delegation of power "Local decision - Local action - Local responsibility". Thereby, clearly affirming the functions and roles of state management agencies at all levels and requiring smooth and effective operation.
The Culture, Sports and Tourism sector has been proactive and creative in selecting events of great political and cultural significance to affirm its position and role, and has been trusted by the Party and State leaders to organize many activities on a national, regional and international scale. Thereby, not only promoting the country's image but also effectively conveying the major messages and policies of the Party and State through the language of art, sports and music. Three outstanding events in the first 6 months of the year (1) Celebrating the 95th anniversary of the founding of the Communist Party of Vietnam, (2) Celebrating the 135th anniversary of President Ho Chi Minh's birthday and (3) Celebrating the 50th anniversary of the Liberation of the South and National Reunification, have created a widespread influence among the people, especially the young generation... and have been recognized in National Assembly forums, in reports of the Party, the Government and Central agencies. This result was achieved thanks to the close leadership of the Party, the effective management of the Government, the support of authorities at all levels, and above all, the efforts, diligence, perseverance, quiet but full of dedication of the team of cultural workers.
Minister Nguyen Van Hung: "The Ministry guides, the Department accompanies, for a common mission"
Conference to review the work of the first 6 months of the year and deploy tasks for the last 6 months of the year of the Ministry of Culture, Sports and Tourism
The fourth bright spot is the rise and increasingly clear role of the tourism industry - an important growth driver in the context of global economic fluctuations. The Ministry has proactively advised the Government on the viewpoint of "on-site export", through tourism activities as a channel to connect goods and promote Vietnamese culture to the world. International tourists coming to Vietnam not only experience the scenery and culture, but also access OCOP products and Vietnamese agricultural products right at the destination. In the first 6 months of 2025, the number of international visitors to Vietnam increased by over 20%, the number of domestic visitors maintained the recovery momentum and contributed positively to the overall growth of the economy. At the recent regular Government Conference, the Prime Minister assigned the Ministry of Culture, Sports and Tourism to further promote its leading role and promote new models in Hanoi, Ho Chi Minh City, Quang Ninh, Hai Phong, and Da Nang as new "growth poles", thoroughly implementing the viewpoint: "Tourism is a connecting bridge, tourism products must originate from culture and bear the cultural identity of Vietnam". The Minister also chaired an online conference with 34 State management departments on tourism on the occasion of the 65th anniversary of the establishment of the Tourism Industry, assigning the task of "redrawing the map of Vietnam tourism" with a new development space opened after the arrangement with the direction "Join forces, Choose points, Accelerate" to make Vietnam tourism become a leading destination in Asia.
From 63 provinces/cities with 74 specialized departments, now there are 39 specialized departments of 34 provinces/cities, generations of officials in the culture, sports and tourism sector with their talent and creativity have devoted themselves, persistently contributed, built, and cultivated the foundation for the achievements that have been affirmed. Today's conference does not have the presence of many long-time Department Directors, but we appreciate and remember their contributions, and at the same time put our trust in the successor team, who will keep the pace and create new rhythms. That is the culture of gratitude, a good and profound value of the Sector.
In addition to the achievements, there are still some difficulties and concerns, as follows: (1) In the new development space, the whole industry needs to clearly identify "culture is the endogenous strength" of each community, from which to have a specific view to choose the right typical values, strategic destinations, and festivals with influence... (2) Although the organizational structure has been stabilized, digital transformation work is still confusing, lacking industry databases, and lacking connections with the national digital platform will hinder management capacity. Departments need to boldly innovate their thinking, because if they continue to follow the old path, they cannot catch up with the trend, while digital transformation is a key pillar in the industry's development strategy. (3) In some units, Departments and Divisions still do administrative work, replacing the role of public service units, it is necessary to clearly distinguish: The Ministry makes policies, public service units Theaters, Academies, Schools... are the places to organize and implement event activities.
Key tasks for the last 6 months of 2025
Continuing to promote the results achieved in the first 6 months of the year, to complete the 2025 Work Plan with the determination to "Accelerate, break through, reach the finish line", the Minister requested the Heads of agencies and units under the Ministry, and the Directors of Departments to continue to make efforts and try with the highest political determination to implement the motto of action:
"Guidelines - Companion Department - For a common mission"
From there, focus on implementing the following 4 key groups of tasks:
Focus on improving the effectiveness of policy communication, raising awareness, and creating consensus among the people.
This is a key task to convey the Party's guidelines and policies and the State's laws to the people. The media must go one step ahead, making an important contribution to transforming awareness into action, bringing the Party's Resolution into real life.
After the milestone of the 100th Anniversary of Vietnam Revolutionary Press Day, the press and media need to promote their role as "knowledge conduits", connecting the trust between the Party, the State and the people. The culture, sports and tourism sector must take the lead in policy communication, and localities need to implement it fundamentally, systematically and in the long term, avoiding formal communication. The media must have a focus, improve quality, spend more time on policy dissemination, and promptly refute wrong arguments and effectively guide public opinion.
Implement important activities and events of the country
The Ministry of Culture, Sports and Tourism is assigned to preside over the organization of a series of activities to celebrate the 80th anniversary of the August Revolution and the National Day of the Socialist Republic of Vietnam. This is not only an important occasion to organize cultural and sports programs but also an opportunity to stimulate tourism, attract domestic and foreign visitors, spread traditional values associated with the quintessence of human culture and contemporary art, and meet the increasing enjoyment needs of the people. The entire sector, from the central to local levels, needs to proactively "choose locations, choose fields, choose events", and mobilize all social resources to the maximum for effective implementation.
In there:
Participating in the Exhibition of Socio-Economic Achievements on the occasion of the 80th Anniversary of National Day (September 2, 1945 - September 2, 2025) with the theme "80 Years - Journey of Independence - Freedom - Happiness", an event of great significance, unprecedented, needs to maximize creativity, starting from the reality of each locality. Provinces and cities need to promptly approve the overall design, select typical highlights, and at the same time direct relevant units to mobilize businesses, artists, and social forces to participate.
Encourage the organization of special "Cultural Nights, Art Nights" at the Exhibition, creating a truly attractive experience space, attracting people and tourists, spreading local cultural values.
Accompany and actively coordinate with the Ministry of Culture, Sports and Tourism to organize the National Celebration Ceremony, carry out assigned tasks according to the Plan, ensuring the progress assigned by the Prime Minister, from now until September 2025.
Focus on economic development, contributing to realizing the 8% growth target
The Ministry of Culture, Sports and Tourism will continue to accompany localities in realizing socio-economic development goals, especially promoting tourism to become a driving force for sustainable growth. The Departments of Culture, Sports and Tourism and the Department of Tourism need to proactively coordinate, redefine typical products, and build a clear system of regional tour and route links. The Vietnam National Administration of Tourism plays an overall coordinating role, directing the effective implementation of tourism promotion campaigns.
Continue to strongly innovate the thinking and methods of tourism promotion, focusing on enterprises in product development, the State plays a role in creating the environment and supporting policies. In particular, it is necessary to promote creative forms of promotion such as tourism promotion through cinema. The fact that international film crews are surveying in Hai Phong, Ninh Binh... is a good opportunity to spread and promote the image of Vietnam globally. The whole industry needs to participate with the highest determination, striving to complete the goal of welcoming 25 million international visitors in 2025 as directed by the Prime Minister. The Department Directors need to proactively follow 10 key international markets, actively advise on solutions to connect markets, promote substantial and sustainable growth.
Along with tourism development, it is necessary to promote the cultural industry, focusing on the performing arts sector. The Department of Performing Arts shall preside over and develop large-scale, modern art programs bearing creative imprints, inheriting the success of events such as "Anh trai Say Hi", "Anh trai qua ngan cong gai", urgently advise and submit to the Ministry's leaders the Project on innovation in performing arts, to register with the Ministry of Science and Technology, focusing on effectively mobilizing resources from both public and private investment, to be implemented immediately in 2025. This is not only an innovation in performance forms, but also a change in thinking about production, management, and building a value chain of cultural products. Theaters, Schools, Music Institutes, Academies, and art troupes need to proactively research and register specific tasks, gradually contributing to participating in the country's cultural industry ecosystem.
Clear role division, close coordination, focus on building and training human resources
At the Ministry, Schools, Institutes, and research units must be the “main machines” for training high-quality human resources for the industry. It is very welcome that some majors, such as Cheo, have attracted many candidates to register to study, which is a testament to the trust that has been aroused and the responsibility to inherit cultural heritage is gradually spreading. At the same time, it is necessary to continue to promote more strongly scientific research and practical application at the Departments, Institutes, and Schools of the Ministry.
For the Departments, the Ministry has provided specific guidance on the organizational model in the spirit of streamlining, effectiveness and efficiency. It is recommended that the Department Directors closely follow the implementation. If any difficulties or problems arise, they should report to coordinate and resolve them promptly. The spirit is not "your rights, my rights", but for common responsibility, in accordance with the motto of action "The Ministry guides - the Department accompanies - For a common mission".
In particular, with the role of Department Directors, the local “industry commanders” must truly be “conductors”, both maintaining a stable rhythm and creating breakthrough rhythms. Each person needs to promote the combined strength, “doing small things with great love” for culture, sports, tourism, with the spirit of innovation, daring to think, daring to do, knowing how to connect technology, digital transformation and inspiring creativity to accelerate together with the Industry, reaching the finish line.
At the same time, continue to implement 10 specific groups of tasks, as follows:
Focus on developing Vietnamese culture - focusing on building a cultural environment, promoting the nation's endogenous strength.
Continue to innovate the approach and management thinking from "doing culture" to "state management of culture", perfecting synchronous and feasible institutions, promoting decentralization and delegation of power associated with the two-level government model.
Accelerate disbursement of public investment capital, promptly complete key projects, thoroughly handle pending projects, and create growth momentum for the industry.
Vigorously develop the cultural industry and form a modern creative market to promote economic development and move towards a central role in the overall future national economy.
Innovate press and communication work, improve the effectiveness of policy information and promote the national image.
Developing tourism into a spearhead economic sector with sustainable growth, striving to directly contribute to the target of double-digit growth.
Developing sports for the health of all people, improving international achievements, contributing to industry growth and promoting the national image.
Strengthening the effectiveness of foreign cultural work, raising Vietnam's position in the international arena.
Promote comprehensive digital transformation, forming an industry data platform to serve management, development and innovation.
Reorganize, streamline the apparatus, improve public service efficiency, build a team of solid, professional, dedicated industry staff.
Regarding local proposals and recommendations at the Conference, the Departments and functional Offices under the Ministry are required to proactively research, guide, and respond so that localities can implement them.
Source: https://bvhttdl.gov.vn/ket-luan-cua-bo-truong-nguyen-van-hung-tai-hoi-nghi-so-ket-cong-tac-vhttdl-6-thang-dau-nam-trien-khai-nheem-vu-trong-tam-6-thang-cuoi-nam-2025-20250722104332422.htm
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