Many experiential activities at Xu Thanh Eco Village attract tourists.
In the historical and cultural flow of Thanh Hoa, Ham Rong Historical - Cultural Relic Area (Ham Rong Ward) is a symbol of resilient vitality, a place where the heroic memories of the nation are preserved and is also a land that converges many cultural, historical and unique landscape values. From the fiery years of the war to protect Ham Rong Bridge to the present, this land still has a strong attraction and possesses a fascinating natural landscape. To "awaken" that potential, Ham Rong Historical - Cultural Relic Area has been on a journey of innovation and development, connecting with destinations in the region to clarify historical values, turn cultural experiences into attractive tourism products, touching the emotions of tourists before the trend of experiencing destination culture; and the "WOW Ham Rong" tourism product set built by Ham Rong Tourism Club was put into operation in early 2025.
This is not simply the name of a tourism product but also contains a creative, suggestive message, aiming at the surprise, admiration, and interesting surprise of tourists. The product set includes 4 tour programs: Ham Rong past and present; Ham Rong - Up and down the Ma River; Ham Rong Night - Heritage Bridge; Ham Rong past and present stories. The chain of tourism products is built on the foundation of Ham Rong's cultural heritage and natural landscape, harmoniously combining traditional and modern elements. Instead of just visiting relics and listening to simple explanations, visitors to Ham Rong will be immersed in cultural experience programs, art spaces, modern entertainment... All are designed to create a "Wow" feeling from the first time of approach, true to the spirit of the name.
According to Ms. Nguyen Ha Phuong (Ham Rong Tourism Club), the product line “WOW Ham Rong” is a synthesis of many layers of values, from history, culture to landscape and contemporary life. Ms. Phuong emphasized: “We not only want tourists to remember Ham Rong as a legendary relic of the war, but also want them to see here a lively, creative tourist space, where history is recreated through experiences, where visitors can touch, hear, see, and experience new emotions. This is the way for Ham Rong to both maintain its identity and keep up with tourism trends in the new situation.”
In fact, Ham Rong has long been known for its great historical values, but the tourism exploitation direction has not really made a breakthrough. Tourists often come here to take a few pictures, listen to the introduction, and then leave without much motivation to stay longer or return. The product set "WOW Ham Rong" was born to overcome that limitation. For example, the Ham Rong tour past and present will connect tourists to the following locations: Ham Rong Bridge - Tien Son Cave - Dong Son Pagoda - Dong Son Ancient Village - Xu Thanh Eco Village - La Monte tourist village. In addition to sightseeing and exploring destinations, tourists will participate in experiencing the cultural space and enjoying fresh bird's nest at Xu Thanh Eco Village, along with a number of activities such as: workshops, playing golf, making cakes, folk games... The product set also expands to the field of modern culture and art, connecting tourists to the La Monte entertainment complex. This is the way to "renew" the heritage, so that Ham Rong can both preserve its original soul and keep up with current tourism trends.
From another perspective, Mr. Hoang Van Tho, CEO of VNPlus Travel - the unit exploiting the product set "WOW Ham Rong" said that this is an innovative way of approaching cultural heritage.
“If we just stop at pure preservation, Ham Rong will forever be a memory. But when memories are turned into creative tourism products, when heritage is told in modern language, it will become a lively flow in social life. Ham Rong now is not only to remember, to be proud of, but also to experience, to explore , to be attached to for a long time. This is the biggest difference that the “WOW Ham Rong” product line brings,” Mr. Tho emphasized.
In the context of Thanh Hoa aiming to become a national tourism center, building unique and highly recognizable products is extremely important. Ham Rong, which has been a “strong brand” in history, now needs to be renewed to become an attractive destination for cultural tourism. “WOW Ham Rong” can be considered a test step for a new approach, focusing on the experiences and emotions of visitors. However, for that “new wind” to truly spread, it requires the synchronous participation of the government, the tourism industry, businesses and the community. The most important thing is to preserve the soul of Ham Rong Historical and Cultural Relic Site, so that each “wow” experience does not just stop at surprise but also leaves an echo in the hearts of visitors.
In a broader view, the story of Ham Rong destination is also a testament to the inevitable direction of Vietnamese cultural tourism: to break through, one must dare to innovate, be creative and create unique products. With “WOW Ham Rong”, visitors will not only come to see, to listen, but also to live in the heritage, to experience emotions, to see history present right before their eyes. That is considered a way for heritage to be constantly renewed, for heroic memories to shine forever with the present and the future.
Article and photos: Hoai Anh
Source: https://baothanhhoa.vn/gio-moi-cho-du-lich-van-hoa-ham-rong-259083.htm
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