Night tourism rises

Travel experts predict nocturism, or night tourism, activities focused on nighttime experiences, will be a big trend this year.

Rebecca Douglas has been to Iceland 29 times and is booking her 30th trip for one reason: to photograph the Northern Lights. The British tourist began photographing the aurora in 2010, fascinated by the greens, purples, yellows and blues that dance across the sky. She travels annually to Finland, Norway, Iceland and the English countryside to capture the colorful optical phenomenon.

Douglas is one of the pioneers of the noctourism trend, which focuses on nighttime experiences. Those who love this form of travel often want to escape the daytime crowds and experience the magic of midnight.

A group of Vietnamese tourists watch the Northern Lights in Norway in April 2024. Photo: Dinh Gia Bao

Booking , a Netherlands-based online travel platform, named this the top travel trend of 2025 after conducting a global survey of more than 27,000 travelers. 70% of respondents said they were considering places with light-pollution-free skies to stargaze, witness once-in-a-lifetime events (Blood Moon, Solar Eclipse, Total Lunar Eclipse) and study constellations. In addition, travelers would like to participate in events such as city exploration , night tours or camping on a Full Moon night at sea.

Luxury travel company Wayfairer Travel says night travel experiences are set to increase by 25% by 2024. Most travelers are requesting the Northern Lights in Norway and Iceland, night diving in Australia’s Great Barrier Reef and Egypt’s Red Sea. Night safaris in Zambia and Kenya and stargazing in Chile’s Atacama Desert are also popular.

“Night travel is set to transform the travel industry by 2025 as guests increasingly seek unique experiences after dark,” commented Wayfairer Travel CEO Jay Stevens.

Northern Lights in April 2024 in Norway. Photo: Dinh Gia Bao

According to luxury travel company Scott Dunn, eclipse hunting could become a popular experience for many travelers in the near future. The company says that travelers are increasingly passionate about venturing to remote locations to witness unique cosmic spectacles. Greenland is expected to be the next booming destination this year.

However, travelers with a passion for nightlife need not travel too far. Hotels from Hawaii to the US to Austria now offer a variety of stargazing activities. According to NASA, the next total solar eclipse will take place on March 14 and will be visible in many parts of the world , including the Americas, Western Europe and West Africa.

Douglas is not a fan of organized tours, preferring to plan her own because she wants to avoid large groups. In addition, large groups often create light pollution from phones and camera flashes, which can ruin her experience. She usually travels from August to April, the best season to see the Northern Lights, and stays in remote towns.

"Just a street light or indoor light can ruin a photo," the photographer explains, affirming that taking photos at night is a rewarding experience for herself.

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