Becoming a Silver Sponsor is not simply a commercial handshake, but also demonstrates the brand rejuvenation strategy, gradually touching the hearts of Gen Z generation with DOJI 's trendy and friendly messages.
From "TrenD by DOJI" to the journey of joining the new generation
In early 2024, DOJI made an impression when launching the TrenD by DOJI collection with the message "Honoring the multi-style trend" - an affirmation that diamond jewelry is not only for formal occasions, but can accompany every moment of everyday life, turning every day into a stylish catwalk.
Shining in music , fashion and style is the common point between DOJI and the Em Xinh Concert “Say Hi”.
This new product line brings together designs that keep up with international trends, with a variety of styles. Lady Boss carries a strong, confident spirit with designs that combine unround diamonds full of personality. Darling Girl shines and charms thanks to cluster diamond techniques, bringing brilliant beauty to both parties and everyday wear. The Muse is inspired by nature, soaring and graceful in every design detail. Finally, Highlight Me brings an impressive difference with 24K gold charm - a personal choice for those who want to assert themselves.
It is the mindset of not restricting women to a single stereotype that makes DOJI's collaboration with the Em Xinh Concert "Say Hi" a logical step. Both speak the same "language" - the language of freedom of self-expression, of living life to the fullest with one's own color.
Experience style at "Em Xinh Say Hi"
Positioned as a giant " fashion show" where thousands of audiences can freely express their own style and personality, the Em Xinh "Say Hi" Concert will be even more sparkling with the companionship of the jewelry brand DOJI. Not only appearing as a logo on the backdrop, DOJI will bring direct interactive experiences to the audience right at Van Phuc City Urban Area on September 13, 2025.
DOJI brings a youthful breeze, close to the Gen Z generation through accompanying the Em Xinh Concert "Say Hi".
The "Em Xinh Shines in Many Styles" experience area will be an unmissable destination, allowing attendees to try on the latest jewelry designs, capture impressive check-in moments, and participate in the "trend-catching" mini game to receive unique gifts from the "TrenD by DOJI" collection.
The collaboration between DOJI and "Em Xinh Say Hi" is a clear demonstration of the cross-over marketing trend, when the brand not only promotes products but also becomes part of the cultural experience. For Gen Z - a generation that values individuality and is always looking for new things - the fact that a high-end jewelry brand accompanies a youthful music scene brings an interesting surprise. Instead of only seeing DOJI through traditional campaigns, the audience will have the opportunity to touch, try, feel and connect emotionally right at an event they love.
DOJI promises to bring multi-style shining experiences at the Em Xinh Concert "Say Hi" to a large number of young people attending.
DOJI is associated with a luxurious and classy image, but to keep up with the times, the brand needs a new breeze to both maintain its identity and open the door to future customers. Accompanying the Em Xinh Concert "Say Hi" is a strategy that still maintains the essence of production and quality, but puts on a trendy spirit, close to the youth. There is no longer a gap between the brand and the audience, DOJI will immerse itself in the musical atmosphere, sing, dance and "say hi" with the community.
When the stage lights of the Em Xinh "Say Hi" Concert light up, there will not only be heart-fluttering music but also sparkling rays from a brand that is transforming strongly.
Source: https://phunuvietnam.vn/doji-dong-hanh-cung-concert-em-xinh-say-hi-cho-doi-gi-tu-su-ket-hop-nay-20250828224345218.htm
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