On the afternoon of September 3, in Ho Chi Minh City, the 12th General Assembly of the Tourism Promotion Organization for Asia- Pacific Cities (TPO) officially opened with the theme "Shaping the future of tourism: Towards digital transformation and green transformation."
The event was hosted by the Ho Chi Minh City Department of Tourism ; thereby marking an important milestone in the strategy to affirm the City's position on the international tourism map.
This is not only an international event, but also an important milestone in the series of diplomatic activities and friendly cooperation between Ho Chi Minh City and other cities around the world.
In his opening speech, Chairman of the Ho Chi Minh City People's Committee Nguyen Van Duoc said that Ho Chi Minh City is always proud to actively contribute to the organization's activities, constantly promoting linkages and cooperation in tourism development among members, affirming its central role in tourism development in the region.
“We believe that Ho Chi Minh City's pioneering initiative in the joint statement of this General Assembly will continue to be maintained and developed in the following activities to strengthen the connection between members of the organization according to the common goal we are aiming for,” Mr. Nguyen Van Duoc emphasized.
Ho Chi Minh City has identified digital transformation and green transformation as strategic options to develop tourism in a sustainable direction, contributing to environmental protection.
In particular, for a "megacity" like Ho Chi Minh City, implementing digital and green transformation will help improve competitiveness, attract high-quality visitors and create long-term added value, promote innovation, apply technology in destination management, measure emissions and orient responsible tourism consumption.
Furthermore, digital transformation and green transformation create the foundation for the City's tourism to effectively adapt to future crises and strongly integrate into global trends.
Hosting the TPO 2025 General Assembly is a golden time for Ho Chi Minh City to promote digital transformation and green transformation in the tourism industry; thereby developing a smart tourism ecosystem, applying digital technology, big data and artificial intelligence to destination management, operation and marketing.
At the same time, the City aims to build environmentally friendly tourism products, reduce emissions and raise awareness of responsible tourism in the community.
With the theme “Shaping the Future of Tourism: Towards Digital and Green Transformation,” the TPO General Assembly 2025 is an important agenda for the tourism industry as it faces major challenges such as climate change, the need to personalize the traveler experience, and the explosion of technology and artificial intelligence.
Digital transformation and green transformation are not only trends but also vital factors to ensure the sustainable development of the tourism industry when transforming digitally; helping the industry improve management efficiency, improve tourist experience and expand market access in a smart and fast way.
These are also two important pillars and strategies that impact the structure, identity and sustainable development direction of the global tourism industry towards the 17 sustainable development criteria of the United Nations.
In her welcoming speech, Ms. Kang Da-eun, Secretary General of the Global Cities Tourism Promotion Organization, said that the discussion theme of this General Assembly aims to affirm the central role of people in the transformation from awareness to drastic and scientific action for sustainable development; emphasizing the companionship of stakeholders including authorities, businesses, communities and tourists in planning and implementing specific actions for the common goal.
According to Ms. Kang Da-eun, TPO is not just an organization but a family of cities and people, united by the belief that tourism is a force for good. “Successful tourism creates a better world,” Ms. Kang Da-eun affirmed.
The 12th TPO General Assembly in Ho Chi Minh City set strategic goals to promote digital transformation in tourism, focusing on the application of modern technologies such as AI, big data, virtual reality (VR), augmented reality (AR) to enhance the tourist experience, optimize destination management activities and increase marketing effectiveness.
The event encourages environmentally friendly tourism solutions, minimizes negative impacts on climate, preserves cultural and natural heritage; at the same time promotes social responsibility in the tourism industry; enhances the competitiveness of destinations, shares strategies for developing unique tourism products, improving service quality and building attractive destination brands./.
Source: https://www.vietnamplus.vn/dinh-hinh-tuong-lai-nganh-du-lich-huong-toi-chuyen-doi-so-va-chuyen-doi-xanh-post1059671.vnp
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