Delegates attending the 2024 International Conference on Rural Tourism in Quang Nam experience massage and medicinal foot bath at Tra Que vegetable village.
Combining tradition and modernity
“Wellness tourism” is understood as a travel experience aimed at relaxation and improving physical and mental health. Good news for local tourism is that right before the establishment of the new Da Nang city, Hoi An was named by India’s leading daily Times of India as one of the top 5 ideal destinations for a vacation combining physical and mental therapy.
Hoi An is highly appreciated in this field with yoga courses, body detox packages, traditional Vietnamese spa treatments and plus points from the quiet space and slow pace of life.
At the end of 2024, one of the experiences welcoming the delegation attending the International Conference on Rural Tourism in Quang Nam when visiting Tra Que vegetable village is massage and foot bath with the village's refined medicinal herbs.
Ms. Le Pham Thien Hang - founder of An Farm Hoi An said: "Wellness tourism is a very unique service, An Farm itself is implementing wellness tourism in the agricultural sector - a field quite suitable for the characteristics and advantages of the locality. There is still room to promote this type of tourism in some agricultural tourism destinations in Da Nang city, associated with the experience of planting trees, foot baths, meditation, using friendly foods...".
In March 2025, the People's Committee of Da Nang City (old) issued a Plan for developing medical tourism in the area for the period 2025 - 2030, with a vision to 2050. The plan mentioned the development of the medical tourism and healthcare market in Da Nang. In the old Da Nang City, in recent times, a number of medical facilities and tourist areas have actively upgraded their services and products to keep up with this trend.
Recently, Wafaifo Hoi An Resort (Hoi An Tay Ward) has collaborated with its partner Verita Health (a major global brand in the field of personalized medicine) to put into operation the first healthcare center in Da Nang city. According to the representative of Wafaifo Hoi An Resort, not simply a healthcare center, Verita Health brings a new approach to the experience of high-class resorts associated with modern functional medicine.
Through 3 steps, detect - reverse and prevent - optimize, visitors will experience advanced therapies such as pressurized oxygen, infrared sauna, electronically controlled ice bath, stem cell treatment... all personalized according to each person's health condition.
Target market positioning
The field of “wellness tourism” is very broad, leading to the diverse needs of the customer markets in this field. The plan for developing medical tourism in Da Nang has plans to promote products and services such as meditation and yoga tours to serve Korean and Japanese customers; health care services, weight loss diets to serve Russian and Eastern European customers, etc.
Nui Than Tai Hot Spring Park (Hoa Vang Commune, Da Nang City) is a destination with many relaxation and health care services.
India is also a notable potential market in this field as the number of Indian tourists has been increasing rapidly in Da Nang and Hoi An in the past few years. This is a country with a large number of Halal tourists, in addition, the Indian diplomatic agency often connects with Quang Nam province in the past to organize international events on Yoga...
With the addition of a diverse landscape system and tourism resources from the forest to the sea after merging with Quang Nam, the "wellness tourism" space of Da Nang city is even more open. Supplementary tourism products that are identified as advantages of Da Nang such as: spiritual sightseeing, sauna, resort, mineral mud bath, herbal bath, mountain climbing sports... will be upgraded in both quantity and quality for local tourism management and investors to access and open up.
According to Mr. Le Tan Thanh Tung - Deputy General Director of VITRACO Tourism - Event - Transportation Company, the potential customer market in the wellness tourism sector of Da Nang city is very diverse. Japanese customers tend to be interested in nursing, rehabilitation, and therapeutic resorts; Korean customers like to travel combined with health check-ups and beauty treatments; Western customers like to relax combined with health care; ASEAN customers are suitable for dentistry and traditional medicine, while the domestic customer market likes to relax, recover, and physical therapy...
Mr. Tung recommended that if Da Nang wants to effectively exploit the source of tourists in this field, it needs to promote the construction of an integrated medical tourism ecosystem; develop specialized products for each market; promote communication, build the brand of medical tourism destinations. In addition, it is necessary to train high-quality human resources, develop infrastructure and support policies, and build linkage models.
Source: https://bvhttdl.gov.vn/da-nang-co-hoi-dinh-vi-thuong-hieu-du-lich-cham-soc-suc-khoe-20250704101227003.htm
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