Miss Thuy Tien once shared that Kera vegetable candy is her 'brainchild'. So what role does she play in this product?
Vegetable candy is advertised by Miss Thuy Tien as having high fiber and nutritional content, suitable for children and adults - Photo: KERA
On the afternoon of March 14, Chi Em Rot Group Joint Stock Company (CRE Group) held a press conference to provide information about Kera vegetable candy products. The event was attended by Quang Linh Vlogs, Hang Du Muc and Mr. Le Tuan Linh (company representative).
At the meeting, revolving around information related to the product, the company also clarified the role of Miss Thuy Tien at Kera.
Mr. Le Tuan Linh, representative of CER Group, said that Miss Thuy Tien plays the role of KOL promoting the brand for Kera.
"She has been with this product for a long time, along with volunteer activities and community activities. When the product developed, Thuy Tien realized that she was very satisfied with the product because it was developed from Vietnamese agricultural products.
Thuy Tien often says "this is my brainchild" - as a joke, like dedicating her heart to the development of Vietnamese agricultural products. Even if it is just a small contribution.
We affirm that whether the Kera vegetable candy scandal happens or not, Thuy Tien always wants to contribute to developing products for the country," said Mr. Tuan Linh.
When asked whether Thuy Tien will continue to promote the product, Mr. Linh said that her personal schedule is getting busier and busier and she is always ready to accompany Vietnamese agricultural products.
However, he also did not confirm whether Thuy Tien would continue to promote this product.
Previously, right after public opinion reacted to Kera vegetable candy's false advertising, Thuy Tien deleted all information related to the product on her personal page.
After that, this beauty queen also apologized to consumers, but received negative reactions because they thought she "blamed" more than apologized.
Up to now, many customers have not accepted this apology and are waiting for the authorities' conclusion about the above product.
At the press conference, representatives of CER Group, Hang Du Muc and Quang Linh also bowed their heads to apologize to consumers for misleading advertisements.
KOLs Quang Linh Vlogs, CER Group representative, Hang Du Muc (from right to left) apologize for the incident related to Kera vegetable candy - Photo: D.LIEU
However, many people believe that apologizing is not the answer. Misleading advertising is deceptive.
"That means you only apologize for the misleading words and phrases but don't admit that you're lying, right? Vietnamese users shouldn't continue to be lenient," a reader shared.
Reader Ba Rau of Tuoi Tre Online also said: "This is an act of defrauding consumers. If the buyer uses the product without testing it, who will know about this? It's not like just saying sorry is wrong. This is food to eat."
Many readers expressed the need for a form of punishment that is sufficiently deterrent and sets an example for the situation of celebrities advertising falsely in recent times.
Source: https://tuoitre.vn/cong-ty-chi-em-rot-noi-ve-vai-tro-cua-hoa-hau-thuy-tien-doi-voi-keo-rau-cu-kera-2025031418420839.htm
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