Campaign 'Proud of Vietnam - Dyeing Cyberspace Red' to Celebrate National Day

To spread the spirit of patriotism on the occasion of the 80th anniversary of National Day, the Department of Radio, Television and Electronic Information (Ministry of Culture, Sports and Tourism) launched the communication campaign "Proud of Vietnam - Dyeing cyberspace red" with many meaningful activities, contributing to arousing national pride in cyberspace.

The campaign takes place from now until September 3, with the highlight being the image of the red flag with yellow star and other national historical and cultural symbols spread across cyberspace in Vietnam and many countries around the world .

Specifically, on the Zalo platform, two main activities will be implemented: Updating the personal page interface with the colors of major holidays; Launching AI avatars with the national flag and images reminiscent of the spirit of independence and freedom.

Zalo Video also promotes the livestream event to celebrate National Day, and suggests a series of videos on the theme of September 2 such as interviews with characters, art programs, and local commemorative activities. The campaign is expected to reach 30-40 million accounts on Zalo and on applications in the ecosystem of this social network.

A sea of people dyed the Hoan Kiem Lake walking street red during the event "Moving Forward with Vietnam." (Photo: CTV/Vietnam+)

In addition, the Campaign also expanded on ecosystem platforms including Zing MP3: Launching playlists with the theme of Fatherland-People-Revolution, attaching a special symbol of National Day September 2 on the homepage, creating a strong spreading effect;

At the same time, the Department of Radio, Television and Electronic Information mobilized and called on about 30 leading game production enterprises in Vietnam to participate in the Campaign on a large scale by dyeing 150 to 200 globally released games red, notably games such as: Screwdom, Bus Out, Cookingdom, Dreamy Room, Goods Puzzle: Sort Challenge, Galaxiga: Space Arcade Shooter, Survivor Kingdoms...

These games all simultaneously attach the image of the Vietnamese flag on the application icon, on the map, on items, and on in-game events. It is expected that about 100 million players in Vietnam and around the world will have access to this Campaign.

According to Mr. Le Quang Tu Do, Director of the Department of Radio, Television and Electronic Information, this is the first time Zalo and Vietnamese game companies have jointly launched a large-scale, unified activity to celebrate National Day September 2, not only in Vietnam but also to spread the national flag globally.

"This campaign will bring an interesting experience to users and gamers, while contributing to promoting the image of Vietnam to international friends in a creative and friendly way, a vivid demonstration of the spirit of solidarity and cooperation between technology platforms, entertainment businesses and users, towards the goal of building a healthy cyberspace rich in human values," said Mr. Le Quang Tu Do.

On this occasion, at the request of the Department of Radio, Television and Electronic Information, Google Play also responded and celebrated National Day September 2 with the "Made in Vietnam" collection by prioritizing the display on the Google Play Games homepage of classic games that help remind people of traditional Vietnamese culture, produced and released by large Vietnamese enterprises.

The collection aims to honor Vietnam's exceptional talents in the field of game development and help them reach a diverse audience in Vietnam and around the world.

This initiative demonstrates support from the government and affirms Google's commitment to empowering creators, while making Vietnam one of the leading countries in the global digital economy./.

(Vietnam+)

Source: https://www.vietnamplus.vn/chien-dich-tu-hao-viet-nam-nhuom-do-khong-gian-mang-chao-mung-quoc-khanh-post1058341.vnp