Brazilian football has woken up

Filipe Luis has been very good with Flamengo.

But then time passed, the luster faded, and people began to talk about Brazil as a past - not a future. Now, Brazil is back. And not to remember, but to lead. Not to live in memories, but to shape a destiny.

At the first 32-team Club World Cup – the biggest stage for clubs in the world – Brazil’s representatives were no longer just “in it for the fun of it”. They came to win. And they won.

Fluminense made Champions League runners-up Inter Milan bow their heads. Flamengo made Chelsea regret. Botafogo did the unthinkable: eliminated Atletico Madrid and defeated the 2024/25 Champions League champions - PSG. Palmeiras confidently entered the quarter-finals. No more fear of the European giants. Only confidence and the desire to conquer.

Four teams, four knockout spots. The message is clear: Brazil is no longer just a breeding ground for the world's talent - it's a growing force that keeps it there.

Success doesn't come from magic. It's built by bold decisions, by people who dare to dream big and do things differently.

In 2021, the SAF law was enacted - paving the way for Brazilian clubs to transform from non-profit organizations to professional joint-stock companies. And immediately, a wave of investment flooded in. Names like Ronaldo, John Textor, and 777 Partners not only brought money, but also the mindset, the process, and the belief that: if done right, Brazil could become the new center of world football.

€353 million will be spent in 2024. But more important than money is ambition. Aspiration to regain its place. Aspiration so that young players do not have to leave their homeland to dream of reaching the top.

Brazilian clubs are doing very well at the 2025 FIFA Club World Cup.

For more than a century, the Brazil national team has been coached by a Brazilian. But in 2025, that tradition is being broken. And that doesn’t mean a loss of identity – it means maturity.

When Brazil chose Ancelotti - one of the best coaches in history - they chose not just tactics, but stature. They chose innovation. They chose learning to go further. They chose winning as their guiding principle.

10 million euros for a coach? Yes, Brazil has never paid that much. But they understand that if they want to reach the stars, they have to dare to invest in big dreams.

The pitch is no longer the only place to measure strength. Football today is a game of media, branding and global connections. And Brazil is making great strides on all fronts.

The Brazilian league is more attractive. The international fan base is growing. Clubs are starting to see the long-term benefits of a well-thought-out commercial strategy. Brazil isn’t just selling players – they’re learning to “sell the dream,” “sell their identity,” and most importantly: keep their precious assets.

Brazil has woken up. Not to turn back to the world - but to lead it. A new generation is growing up. A new football is emerging. And if you loved that yellow shirt, it's time to believe again.

Source: https://znews.vn/bong-da-brazil-da-tinh-giac-post1567700.html