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BIDV MetLife organizes event to launch new product Future Gifts

At the new product launch event, BIDV MetLife officially introduced "Future Gift" - a solution to protect, accumulate, and transfer assets with just one payment.

Báo Công thươngBáo Công thương05/06/2025

"Touch Dance" - A rendezvous between art and the heart

Recently, BIDV MetLife held an event to launch a one-time premium universal life insurance product called Future Gifts. The event was attended by representatives from BIDV Bank such as Ms. Nguyen Thi Quynh Giao, Deputy General Director of BIDV, Chairwoman of BIDV MetLife Board of Directors, leaders of BIDV's Blocks and Boards, along with the leadership team and many loyal customers of BIDV MetLife.

With the theme “Touch Dance”, the event brings an emotional art space, where art connects with the human heart. “Touch” is not just a simple contact, but a two-way interactive journey – where emotions are evoked through movement, music and light. Throughout the program, the art performances are designed as slices of each person’s life, conveying profound messages about protection, accumulation and transfer – three core values that Future Gifts products bring.

The exciting opening was a symphony performance by the musicians of the Vietnam National Symphony Orchestra with elaborate preparation, extensive performance experience and exquisite playing. At the emotional highlight of the event, artist Long Violin (Do Thanh Long), a young violinist pursuing the dance violin genre, had an impressive performance with the dance troupe, integrating stories with music and dance. On the violin, the audience was led through the journey of starting a career, from the beginning full of effort, to reaching success and then being ready to pass on sustainable values to the next generation. After that, the space was calmed down with gentle, profound melodies and a light music performance at the end of the program where the music blended with a cozy light party, bringing guests delicate artistic flavors and moments of complete relaxation.

The event “Touch Dance” is a rendezvous between art and the human heart, thereby opening the journey of Future Gifts. (Photo: BIDV MetLife)

The event “Touch Dance” is a rendezvous between art and the human heart, thereby opening the journey of Future Gifts. (Photo: BIDV MetLife)

In particular, within the framework of the event, BIDV MetLife officially introduced the TVC of the Future Gift product. With refined images, emotional language and a deep script, the TVC not only helps customers better understand the superior benefits of the product, but also conveys an emotional message about the journey of love and responsibility between generations. This is an affirmation of BIDV MetLife's long-term commitment to accompany customers in creating "a life worth living".

Future Gifts - A promise of companionship from BIDV MetLife

Future Gift product – a one-time premium universal life insurance solution, designed by BIDV MetLife with three outstanding capabilities: protection, accumulation and effective asset transfer. Speaking at the event, Ms. Elena Butarova – CEO of BIDV MetLife, shared: “Future Gift – is not only a financial solution, but also a gift of understanding. A gift that helps nurture today’s dreams and protect tomorrow’s values. That is how we give peace – not only for the present, but also for the next generation.”

More than a financial solution, Future Gift is a promise of long-term protection that BIDV MetLife brings to customers. (Photo: BIDV MetLife)

More than a financial solution, Future Gift is a promise of long-term protection that BIDV MetLife brings to customers. (Photo: BIDV MetLife)

With a flexible mechanism, customers can choose the basic insurance premium and insurance amount to suit their personal financial needs. In particular, on each annual contract anniversary, customers can adjust between the Basic and Advanced benefit packages, depending on their financial conditions and personal goals at each time. The product also allows the addition of additional insurance products such as Enhanced Accident Insurance, Comprehensive Critical Illness Insurance and Hospitalization Support Insurance, helping to improve protection at each stage of life.

Another highlight is the free withdrawal benefit from the Account Value, which customers can use when urgent needs arise. When the contract matures, customers will receive back the entire accumulated account value, including investment interest from the common fund and the contract maintenance bonus in the 10th year, ensuring that the investment value is preserved and increases steadily over time. In the event of an unfortunate accident to the insured, all insurance benefits will be transferred directly to the designated beneficiary, without the need for complicated legal inheritance procedures.

The “Touch Dance” event ended with many memorable moments, and at the same time opened a milestone for the journey of Future Gifts. The introduction of this new product is not only a strategic step to diversify BIDV MetLife’s service portfolio, but also clearly demonstrates the commitment to customer-centricity through personalized solutions, meeting the increasingly diverse needs of Vietnamese customers.

PV

Source: https://congthuong.vn/bidv-metlife-to-chuc-su-kien-ra-mat-san-pham-moi-qua-tang-tuong-lai-390946.html


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