Vietnamese tourists experience culture in Lien village ( Lao Cai ). (Photo: CAO HUONG)
According to a survey by Booking.com, 99% of Vietnamese users use AI-integrated search engines, 92% use AI-based content recommendations on online platforms, and 95% interact with generative AI tools.
Artificial Intelligence (AI) is becoming an integral part of Vietnamese tourists’ daily lives. The study divided consumers into different groups based on how they perceive AI: Nearly half (47%) of Vietnamese tourists are AI Enthusiasts, who are curious and interested in what AI can do, while 28% are AI Advocates, who believe in the benefits of AI and support the responsible application of this technology.
In addition to making travel easier and more efficient, AI is also expected to contribute to creating a positive impact on society – this is also a benefit of AI that has been recognized by 80% of Vietnamese travelers. The majority of users (79%) appreciate AI suggestions that help them avoid crowded destinations or peak hours.
Vietnamese travelers are also increasingly concerned about the impact of their trips on local communities, with 76% wanting AI to prioritize experiences that have a positive impact on the local areas they visit.
While many people embrace the potential of AI, many individuals remain cautious about approaching the technology, with 91% of users expressing at least one concern about the long-term consequences of the technology. Nearly 4% of survey respondents identified themselves as AI Cautious, who are wary of developing or using AI. 2% identified themselves as AI Skeptics, and 6% defined themselves as AI Detractors, indicating that a significant portion of the population is not ready to embrace the use of AI.
These concerns show that AI implementation needs to be done responsibly, balancing benefits and consumer trust. These new perspectives and viewpoints will not only contribute to shaping the future of AI in the tourism industry but also in many other fields in Vietnam.
CAO HUONG
Source: https://nhandan.vn/ung-dung-tri-tue-nhan-tao-trong-du-lich-xu-huong-moi-cua-nguoi-viet-post897479.html
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