At the training conference, Associate Professor Dr. Do Thi Thu Hang - Head of the Professional Department of the Vietnam Journalists Association , the main lecturer of the course, conveyed information about crisis management and crisis communication. Gave many practical examples of crisis control; Minimized or prevented negative impacts caused by crisis; Protected the reputation and image of the organization.
Associate Professor, Dr. Do Thi Thu Hang - Head of the Professional Department of the Vietnam Journalists Association shared experiences in Media - Journalism and crisis management. Photo: Le Tam
The lecturer also analyzes the elements and stages of crisis management; evaluates the effectiveness of crisis management. Lessons learned in crisis communication management.
Topic 2 is about practicing crisis management tools. There are organizations and businesses that will hold press conferences; Use tools such as press products, publish information in newspapers and mass media; Social networks and internet communication; Use official information channels: official documents, decisions; Legal tools; Advocacy and Negotiation; Consulting and other interpersonal interactions.
In addition, Associate Professor Dr. Do Thi Thu Hang also spent time discussing and answering questions for officers and employees of the Military Commercial Joint Stock Bank with knowledge related to Crisis Management and Crisis Communication, and at the same time shared effective and practical experiences.
Associate Professor, Dr. Do Thi Thu Hang presented books on journalism, media and social networks. Photo: Le Tam
Mr. Chu Hai Cong - Chief of Office of CEO of Military Commercial Joint Stock Bank shared: The finance - banking sector is the backbone, the lifeblood of the national economy , playing an important role in stabilizing the macro economy, supporting and promoting growth. Financial and banking policies and products always have a wide influence on society, receiving the attention of the majority of people.
Therefore, media and press in this field are often interested and focused. This is a special bridge between policy makers, mechanisms, financial product providers and individual and institutional customers. This is the first time MB has organized training on this content on a Group scale.
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