With the strong development of information technology, many businesses, cooperatives and farmers in localities in the province are actively applying safe agricultural products to e-commerce platforms and social networks to expand consumption and export markets.
TikTokers organize livestream sessions to sell and promote agricultural products of Thanh Hoa province. Photo: Le Hoi
In addition to traditional advertising and trading, Thanh Son Yen Production and Trading Company Limited (Hau Loc) has actively promoted and promoted its products through e-commerce platforms and social networking platforms. The company has built an online distribution channel with e-commerce platforms such as: postmart, shopee and facebook, zalo... Thereby, contributing to bringing the company's products to consumers in and outside the province. In addition, the company's products have been sold at Co.opmart Supermarket, 30 mini supermarkets, stores with 6 distributors. Currently, the company is continuing to negotiate contracts with supermarkets such as Go!, Win Mart and a number of partners from Korea and China to export products processed from bird's nest.
Director of Yen Sao Xu Thanh Production and Trading Company Limited Nguyen Van Tu said: "The company is also aware of the importance of promoting and distributing products through e-commerce platforms and social networks, which is more convenient than traditional consumption and reaching many new customers. Along with that, to improve product quality, create trust for consumers, the company has built, protected the brand, registered intellectual property, protected the brand, and trademark for Yen Thanh product lines. Currently, the company is continuing to complete the procedures to export other product lines such as: refined bird's nest, bird's nest moon cakes, Dong Duoc Vuong brand cordyceps water... to countries with a large number of Vietnamese expatriates living".
Having been trained in selling on the TikTok and TikTok Shop platforms, Hai Binh Seafood Processing Cooperative (Nghi Son town) has applied to build channels and sales content. At the same time, it has coordinated with TikTokers to organize livestream sessions to sell and promote fish sauce products on social networking platforms. Director of the Cooperative Nguyen The Hoang said: "On average, each year, the Cooperative produces and supplies the market with 50,000 - 60,000 liters of various types of fish sauce. The Cooperative's fish sauce products are not only supplied to the provincial market but also through agents in the northern provinces and Hanoi City... Selling through livestream has helped the Cooperative's products become known to many people. At first, the spread effect was not high, but later many people learned about the Vi Thanh anchovy fish sauce brand and many people closed orders. The Cooperative's sales increased significantly in quantity thanks to participating in online sales channels".
Products processed from bird's nest of Thanh Son Yen Company Limited (Hau Loc).
In recent times, relevant sectors of the province and localities have coordinated to organize many training courses to guide and support enterprises, cooperatives, cooperative groups, and farming households on skills to bring agricultural products to e-commerce platforms. By October 2024, the whole province had about 600 enterprises, cooperatives, production, processing, and trading establishments of agricultural products and food products participating in promoting and selling on e-commerce platforms: Voso.vn, posmart.vn, lazada, shopee, tiki... with more than 1,050 products of all kinds. By bringing products to e-commerce platforms, it has contributed to promoting the consumption of safe agricultural products and food in the province and helping enterprises and cooperatives increase their average sales by 15-20%/year.
According to statistics from the Department of Agriculture and Rural Development, on average, each year the province produces 1.57 million tons of food; 688,800 tons of vegetables and beans of all kinds; 350,000 tons of fruit; 986,000 tons of sugar cane; 181,041 tons of corn; 310,000 tons of fresh meat; 310 million poultry eggs; 54,000 tons of cow's milk; exploitation output, aquaculture output of 214,500 tons of seafood... To boost the consumption of agricultural products, people, businesses, and production cooperatives are actively applying information technology and digital platforms, social networks to promote products in the domestic and export markets. Ms. Le Thi Huyen Thu, Deputy Head of the Thanh Hoa Department of Quality, Processing and Market Development, said: "The Department of Agriculture and Rural Development will continue to support businesses and cooperatives to participate in programs, activities and trade promotion events organized by central ministries, branches and provinces and cities. At the same time, it will promote and guide agricultural, forestry and fishery production and trading establishments to focus on communication, promotion and product introduction on media, websites, fanpages and e-commerce platforms so that many people know, easily access, use and search for products, buy goods...".
Le Hoi
Lesson 4: Opening the "door" to Thanh Hoa agricultural product exports
Source: https://baothanhhoa.vn/nang-tam-gia-tri-nong-san-xu-thanh-bai-3-thuc-day-phat-trien-thuong-mai-dien-tu-san-pham-nong-nghiep-228177.htm
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