BlackPink's Rosé easily 'pocketed' 11 billion won through YouTube thanks to the APT fever.

The explosion of the super hit APT. in collaboration with Bruno Mars not only brought Rosé BlackPink into the ranks of globally influential stars, but also brought her huge profits.

Rosé (BlackPink) "pocketed" 11.06 billion won thanks to YouTube - Photo: YG Entertainment

According to the announcement from Forbes Korea on August 27, Rosé (BlackPink) topped the chart "Most famous YouTuber in Korea 2025" .

Currently, Rosé's personal YouTube channel has 18.1 million subscribers with 86 videos uploaded, earning more than 3.6 billion views .

Based on this statistic, her estimated annual income from the YouTube platform exceeds 11.06 billion won, making her one of the highest-earning artists from digital content.

BlackPink's Rosé's reputation rose thanks to APT.

When mentioning Rosé's success, we cannot ignore the hit APT. - a song released in October 2024, marking a collaboration with international superstar Bruno Mars.

APT. was inspired by the famous Korean game "Apartment Game". With its addictive melody and simple, repetitive lyrics, the song quickly took the world by storm, becoming a trend on social networks and digital music platforms.

Rosé and Bruno Mars backstage at BlackPink's concert - Photo: IGNV

In just 7 days, APT. reached 100 million streams on Spotify. In the US, the song debuted at number 3 on the Billboard Hot 100, setting a new record for a female K-pop artist and remaining on the chart for 41 consecutive weeks.

In addition, the MV APT . has now surpassed 1.9 billion views on YouTube after only 225 days, setting a new record for Asian artists.

It also became the fourth fastest MV of all time to reach this milestone, behind only global mega-hits such as Despacito (Luis Fonsi), Shape of You (Ed Sheeran) and Girls Like You (Maroon 5 ft. Cardi B).

Talking about the inspiration for composing this song, Rosé shared: "I really like the game 'Apartment Game' because it's simple, fun, and easy to create a lively atmosphere.

One night in the studio, I was giving the crew a playthrough and that moment became the inspiration for the song. When Bruno Mars joined, everything suddenly became perfect."

The APT fever not only brought in huge revenue but also helped Rosé's reputation rise - Photo: The Black Label

Not only that, APT. is also the push that helps Rosé's reputation rise dramatically, helping the female idol enter the list of "100 most influential people in the world in 2025" voted by TIME magazine.

Currently, in addition to personal projects, Rosé is with three BlackPink members on a world tour with Deadline World Tour, after nearly 2 years of hiatus from group activities.

The tour is scheduled to hold 31 shows in 16 major cities around the world, starting from the main stadium in Goyang (South Korea) in early July.

On August 16, BlackPink made history as the first K-pop girl group to perform at Wembley Stadium (London, England) - a venue with a maximum capacity of 90,000 people. Before BlackPink, only BTS was able to do this.

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Source: https://tuoitre.vn/rose-blackpink-nhe-nhang-bo-tui-11-ti-won-qua-youtube-nho-con-sot-apt-20250829154228073.htm