Photography trends sought after by young people
The trend of taking photos at photobooths is "on the rise" among young people. This form originated in Korea, started to enter Vietnam in 2023 and quickly spread from Hanoi , Ho Chi Minh City to small cities.
In Vinh Yen, on the central streets of Nguyen Tat Thanh, Kim Ngoc, Me Linh, Ton Duc Thang... it is not difficult to see a series of Photobooth shops springing up, each shop has its own unique style: From sweet Korean, nostalgic Japanese style to modern, minimalist European-style space, even the "Vinh Yen street" style is also included. The common point is that most of the spaces are small and pretty, privately designed, carefully invested in lighting, "eye-catching" filter systems, and a convenient self-taking - self-printing process in less than 5 minutes.
The price for each photo session is also quite “affordable”, only ranging from 50,000 - 80,000 VND/session, usually including 2 - 3 printed photos and digital photo files for easy sharing on social networks. This is considered a reasonable spending level for a quick - neat - beautiful entertainment experience, and you can also take the product home immediately.
Ms. Nguyen Thi Binh - owner of OMELY Vinh Yen shop shared: "Although the shop has just officially opened since June 2, the number of customers coming to take photos every day is constantly increasing. On average, there are hundreds of customers every day, peak times can exceed 200 people, mainly students, university students and groups of young people of 2-5 people.
Compared to traditional studio photography, photobooth brings a more fun, natural and proactive feeling to the photographer. Just press the button, the machine will automatically count down, align the frame and allow you to freely pose. Not to mention, the shop is also equipped with many cute accessories such as bunny ear headbands, heart-shaped glasses, berets... so customers really like it."
Some shops also invest in cultural experience activities such as renting and supporting the wearing of traditional ethnic costumes. From Vietnamese ao dai, Korean hanbok, Japanese kimono to ethnic minority costumes such as Mong, Thai, Dao... all are arranged in a private space for customers to try on, pose and take photos on the spot.
A new form of memory keeping
It is the combination of technological convenience and high aesthetics that has made photobooth a familiar meeting place for young people after school, work or on weekends. Because not only stopping at taking photos, photobooth shops are now increasingly investing in the overall experience for customers. Many shops have turned their small, pretty spaces into "mini-memory complexes", where after taking photos, customers can also create unique souvenirs with their own personal touch.
Ngoc Ky (17 years old - Lien Bao, Vinh Yen) said: "Every weekend when our group of friends meets, the whole group has the habit of stopping by the photobooth near the school to take a new set of photos. For us, this is a quite interesting form of photography, because the price is reasonable, it doesn't need to be as meticulous as studio photography, we can freely pose, express our personality and have funny, interesting photos to take home."
Photos printed from photobooths, although simple in form, have a special spiritual value - especially in the context of modern life, causing many young people to no longer have the habit of printing photos. It can be seen that, not just a temporary trend, photobooths are gradually becoming a part of the entertainment culture of modern youth - a place to preserve lovely moments. Having a small photo to take home, to put on a wallet or to stick on the wall brings a special spiritual value that not all types of photography can have.
Article and photos: Nguyen My
(Student of Hanoi University of Culture)
Source: http://baovinhphuc.com.vn/Multimedia/Images/Id/129579/Photobooth-“phu-song”-thanh-pho-Vinh-Yen-thu-hut-gioi-tre
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