Menas Group signs cooperation agreements with 5 strategic partners

This multilateral cooperation event marks an important milestone in Menas Group's journey to create a comprehensive service ecosystem, connecting cuisine - retail - technology - AI - blockchain, contributing to enhancing customer experience and promoting sustainable community development.

Menas Group ký kết hợp tác với 5 đối tác chiến lược.

Menas Group cooperates with 5 strategic partners.

The Memorandum of Understanding was signed by Mr. Nguyen Ngoc Quy - Deputy General Director of Menas Group; Ms. Le Thi My Phung - CEO of TGW Tea Vietnam; Mr. Claudio Domasi - Commercial Director APAC, Epta Group; Mr. Nguyen Quoc Khanh - Customer Success Director, Myma.AI; Ms. Tran Thanh Ly - CEO of Balas Technologies; and Mr. Lam Hoang Vinh - CEO & Co-founder, HTV Venture.

Through this cooperation, TGW Tea Vietnam has the opportunity to expand its distribution network and affirm its position as a luxury tea brand; Epta Group continues to deploy green cold storage technology at the high-end supermarket chain Mena Gourmet and Menas cuisine;

Myma.AI applies artificial intelligence to innovate operations and personalize customer experiences; Balas Technologies deploys international standard ERP and CRM management systems for Menas; and HTV Venture opens up space for AI and blockchain applications in the service ecosystem.

Speaking at the event, Mr. Nguyen Ngoc Quy - Deputy General Director of Menas Group affirmed: "The strategic cooperation with leading international and Vietnamese brands is a clear demonstration of Menas' long-term vision. This is not only a step forward in expanding the ecosystem, but also demonstrates the commitment to bringing sustainable value to customers, partners and society, while contributing to affirming Vietnam's position on the international map."

Ms. Le Thi My Phung - CEO of TGW Tea Vietnam shared: "TWG Tea is an international luxury tea brand. Through cooperation with Menas, we hope to bring Vietnamese consumers a sophisticated and classy tea experience, while spreading international standard tea culture closer to the community."

Mr. Claudio Domasi - Commercial Director APAC, Epta Group emphasized: “We are very proud to accompany Menas' premium supermarket chain Mena Gourmet to deploy highly aesthetic, energy-saving and environmentally friendly cold storage solutions. This is an opportunity for Epta to continue to raise retail standards in Vietnam and bring modern shopping experiences to consumers."

Mr. Nguyen Quoc Khanh - Customer Success Director, Myma.AI said: "Myma.AI focuses on applying artificial intelligence in the service industry. Through this cooperation, we will bring breakthrough AI solutions such as chatbots, e-guides or smart assistants, helping Menas optimize operations and bring superior personalized experiences to customers."

Ms. Tran Thanh Ly - CEO of Balas Technologies said: "With more than 15 years of experience in implementing Microsoft Dynamics ERP and CRM, Balas is committed to accompanying Menas on the journey of digitalizing administration, standardizing operations and promoting sustainable growth. We believe that our solutions will contribute to improving overall efficiency in the Menas ecosystem."

Mr. Lam Hoang Vinh - CEO & Co-founder of HTV Venture said: "HTV Venture aims to develop advanced AI and blockchain application solutions. Cooperating with Menas, we will create new values, promote innovation and bring practical benefits to customers, the community and society."

The signing event with major brands is not only a commercial cooperation agreement but also a strategic milestone in the development journey of Menas Group. This is a step that clearly demonstrates Menas's aspiration to become a convergence point of international brands and pioneering technology, expanding from F&B and retail to AI, blockchain and digital technology .

With a long-term vision, Menas aims to become an international standard Lifestyle Hub model, not only serving consumer needs but also shaping a modern lifestyle for the Vietnamese community, accompanying the strong rise of the nation in the international arena.

Dinh Thang

Source: https://doanhnghiepvn.vn/doanh-nhan/menas-group-ky-ket-hop-tac-voi-5-doi-tac-chien-luoc/20250827060322255