Livestream 'Cây custard apple' attracts 10 million views

On August 16, the Department of Industry and Trade of Thai Nguyen coordinated with Vo Nhai and La Hien communes to organize the livestream program "Nuoc custard apple tree and agricultural products of Thai Nguyen province in 2025".

Liveteam sessions at Vo Nhai and La Hien attracted more than 10 million views.

The first livestream session was held at the custard apple garden in Phu Thuong, Vo Nhai commune, from 8 to 10 a.m.; the second session selling and introducing the province's agricultural products was held at La Hien commune, from 1 to 6 p.m.

The livestream sessions attracted a large number of locals, tourists, some tiktoker groups, representatives of some businesses and cooperatives in the province to participate through social networking platforms such as Facebook, TikTok... In particular, the videos introducing the "number custard apple" model reached nearly 15 million views after only 12 hours of posting.

Specifically, the livestream session about the custard apple tree model attracted more than 500,000 viewers within 2 hours, with the peak time having more than 7,000 people watching and consulting. For the livestream session selling agricultural products at La Hien, within 5 hours, it attracted 10 million accesses, 300,000 views, and sold nearly 1,500 orders of agricultural products.

The livestream program contributes to promoting Thai Nguyen custard apple in particular and the province's agricultural products in general.

This is the third year that Thai Nguyen province has organized livestreams to sell agricultural products in general, and custard apples in particular. Livestream activities have helped promote and introduce custard apples and agricultural products of the province on e-commerce platforms and social networks; supporting businesses, cooperatives, production and trading establishments, and farmers to expand their connections to markets, partners, and distributors.

Thereby promoting the widespread application of e-commerce, helping to enhance brand value and product competitiveness; creating a premise for organizing trade promotion activities on digital platforms, maintaining promotion channels, connecting stable consumption for custard apple and Thai Nguyen agricultural products, forming a modern, transparent business environment, suitable for the trend of digital economic development...

The livestream activity is the opening event for the Program to promote and connect the consumption of custard apple and agricultural products of Thai Nguyen province in 2025, which will open at 7:30 p.m. on August 16 and end tomorrow (August 17).

Source: https://baothainguyen.vn/kinh-te/202508/livestream-cay-na-so-thu-hut10-luot-trieunguoi-tiep-can-1685141/