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Brand Builder

Having never received formal training in biotechnology, Mr. Pham Van Tuan (born in 1981), Director of Nam Duong High-Tech Agricultural Cooperative, Yen Ky Commune, still boldly tried his hand at growing Cordyceps. With a spirit of exploration and learning, Mr. Tuan has overcome many difficulties to succeed, build a brand, and improve the competitiveness of OCOP-standard Cordyceps products.

Báo Phú ThọBáo Phú Thọ12/08/2025


Cordyceps mushroom has long been known for its ability to boost immunity, support the treatment of chronic diseases and improve health. However, this natural mushroom is rare and expensive, limiting access for users. Realizing the potential of Cordyceps and the desire to bring this product closer to the community, in 2020, Mr. Pham Van Tuan began his journey to research and produce artificial Cordyceps in his hometown.

In the early stages of production, from finding qualified seed sources, controlling growing conditions to ensuring the content of precious active ingredients of Cordyceps... all require professional knowledge and perseverance. To do that, Mr. Tuan registered to attend training courses, went to research institutes and learned from successful models in Phu Tho as well as other provinces. Through many failures, he gradually perfected the closed cultivation process, applying modern technology to create high-quality Cordyceps products. In 2022, his Nam Duong Cordyceps mushroom production facility registered to participate in the evaluation of the OCOP product "Nam Duong Cordyceps" and was certified to meet 3-star standards.

Brand Builder

Nam Duong High-Tech Agricultural Cooperative, Yen Ky commune, carries out production steps to ensure safety and quality, meeting 3-star OCOP product standards.

With initial successes, in 2024, he established Nam Duong High-Tech Agricultural Cooperative with 7 members. With a total cost of about 1.5 billion VND, Mr. Tuan built a 400m2 factory , invested in modern equipment such as: Microbiological incubators, sterilizers, freeze dryers and rearing room equipment systems. The cooperative's factory system is equipped with modern air treatment technology, ensuring a sterile environment, precise temperature and humidity control for optimal mycelium growth, ensuring consistent product quality. The raw materials purchased by the cooperative from local farmers ensure quality and clear origin. Thanks to the application of high technology in production, not only productivity is increased but also ensures product safety, retains nutritional value and brings confidence to consumers.

Up to now, the Cooperative has built a wide distribution network from North to South through agents, functional food stores and supermarkets. On average, each month, the Cooperative supplies the market with about 70kg of Cordyceps mushrooms, deducting expenses and earning about 800 million VND in profit each year. The Cooperative is completing the dossier to develop additional products "Dat To Cordyceps" to be certified to meet OCOP standards in the near future. Mr. Pham Van Tuan, Director of the Cooperative shared: "With the potential of a large market, the Cooperative will continue to expand the scale of factory production, improve quality and build a strong "Dat To Cordyceps" brand, aiming at the international market. We will actively participate in fairs, exhibitions and promote online sales channels via websites and social networks, helping the products reach more customers".

The journey of Nam Duong High-Tech Agricultural Cooperative is not only a suitable step in the context of the market increasingly demanding high quality and traceability, but also shows the effectiveness of the process of transforming thinking from small-scale production to expanding the scale of concentrated and safe production. From the desire to get rich, Mr. Tuan has created valuable products to protect the health of the community, contributing to affirming the position of Phu Tho agricultural products in the market.

Thanh Nga

Source: https://baophutho.vn/nguoi-nbsp-gay-dung-nbsp-thuong-hieu-237745.htm


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