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Langfarm - Journey from Da Lat specialties to experiencing Vietnamese identity

From the poetic highland of Da Lat, the Langfarm brand has gradually become a symbol of meticulousness, creativity and identity in the field of production and retail of Vietnamese specialty products.

Báo Thanh niênBáo Thanh niên21/06/2025

Not just a brand, Langfarm is also a persistent journey for more than 15 years, contributing to enhancing the value of Vietnamese agricultural products and creating unique and civilized shopping experiences for consumers.

Langfarm - Hành trình từ đặc sản Đà Lạt đến trải nghiệm bản sắc Việt - Ảnh 1.

Langfarm's farm, where the journey of creating high-quality specialties from the highlands of Da Lat begins

PHOTO: THAI LAM

Roots from the highlands

Starting from Da Lat - the land known as the capital of high-quality agricultural products in Vietnam, Langfarm carries the mission of creating quintessential specialty products, standardized in quality, design and origin. Different from the familiar image of specialty stalls in Da Lat market, Langfarm opens a new model: modern, clean stores, selling hundreds of specialty products with clear origins, processed and packaged according to high standards, suitable for daily use or as gifts.

Langfarm has a wide range of products such as artichoke tea, herbal tea, dried fruit, cakes, jams, nutritious seeds, and functional foods from lingzhi mushrooms, cordyceps, etc. Langfarm always puts the quality of raw materials, processing procedures, and aesthetics first. Many Langfarm products have become symbols associated with Da Lat, trusted and chosen by domestic and foreign tourists .

Wide network coverage and long-term vision

Langfarm - Hành trình từ đặc sản Đà Lạt đến trải nghiệm bản sắc Việt - Ảnh 2.

Closed, strict production process ensures the safety and quality of each product.

PHOTO: THAI LAM

Up to now, Langfarm has more than 35 stores nationwide, present in major shopping centers such as Lotte Mart, AEON Mall, Go!, Vinpearl, Sun World... and prominent tourist cities such as Da Lat, Ho Chi Minh City, Hanoi , Da Nang, Nha Trang, Hai Phong. Langfarm stores not only sell products, but also convey a lifestyle associated with nature, health and traditional values ​​through the decoration space, service and integrated shopping experience.

Langfarm is also one of the few Da Lat specialty brands that invests in a system of processing factories, a closed supply chain, and develops products in a methodical and professional manner. This helps the brand ensure consistency in product quality throughout the system, while maintaining customer trust with each visit.

Langfarm Center – A new experience with Da Lat identity

Not stopping at retail, in 2024, Langfarm marked a major turning point when launching the Langfarm Center project - Fairy Farm in the center of Da Lat City - a complex of specialty experiences combining the model of discovery tourism - cuisine - culture.

Langfarm - Hành trình từ đặc sản Đà Lạt đến trải nghiệm bản sắc Việt - Ảnh 3.

More than 35 Langfarm stores nationwide - where customers experience a modern, sophisticated shopping space with hundreds of Vietnamese specialty products.

PHOTO: THAI LAM

With an area of ​​up to 10,000 m², Langfarm Center - Fairy Farm is not only a large store, but also a complete experience center for tourists and locals. Coming to Langfarm Center, visitors can explore how to process specialty products, participate in activities such as gift packaging, enjoy a buffet of Da Lat specialties, coffee, and free drinks.

In particular, Langfarm Center offers a luxurious space for visitors to enjoy a vegetable specialty buffet at the Banchou Vegetable Restaurant (upper floor), with a capacity of nearly 800 guests, as well as stroll around the child-friendly fairy farm.

Here, visitors will witness Langfarm's famous dried fruit production process, learn about the medicinal properties of herbal teas such as artichoke, bitter melon, fo-ti, lingzhi... all vividly presented through interactive displays and gently guided by the Langfarm brand story.

Langfarm Center - Fairy Farm is not only a new destination in Da Lat, but also a testament to the sustainable development orientation, connecting the brand with the local community; connecting the agricultural and tourism industries of the highland region.

Core values: Quality - Aesthetics - Identity

Langfarm - Hành trình từ đặc sản Đà Lạt đến trải nghiệm bản sắc Việt - Ảnh 4.

Langfarm Center - Fairy Farm, tourist destination - unique experience combining specialties, cuisine and culture

PHOTO: THAI LAM

Langfarm believes that each specialty product contains the essence of the land, climate and people where it is created. Therefore, Langfarm's product development philosophy always puts three factors first: high quality, beautiful design and preserving Vietnamese identity.

Each Langfarm gift box is not only a gift of health, but also represents the Vietnamese gift-giving culture: thoughtful, sincere and bearing the mark of the region. Especially during Tet, Langfarm's Tet gift collections are always highly appreciated by customers thanks to their sophisticated design, reasonable price and convenience - sturdy packaging, easy to transport, easy to display and easy to convey emotions.

Spreading Vietnamese values

Langfarm - Hành trình từ đặc sản Đà Lạt đến trải nghiệm bản sắc Việt - Ảnh 5.

PHOTO: THAI LAM

On the development journey, Langfarm always maintains the orientation of cooperating with farmers and local producers, contributing to increasing the value of agricultural products and developing the local economy. In particular, the brand constantly seeks opportunities to bring Vietnamese specialties to the world through export channels and international cooperation.

Langfarm also actively innovates towards sustainable development: reducing plastic packaging, using environmentally friendly materials, applying digital technology in operations and sales, and training a team of professional and dedicated staff.

Source: https://thanhnien.vn/langfarm-hanh-trinh-tu-dac-san-da-lat-den-trai-nghiem-ban-sac-viet-185250621151231857.htm


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