Launching PV GAS communication campaign - 35 years of lighting up the country

(Chinhphu.vn) - In order to recognize the process of formation and development, affirm the emerging role in the present, inspire and inspire enthusiasm for the road ahead, PV GAS officially launched the Communication Campaign to celebrate its 35th anniversary, with the main message: "PV GAS - 35 years of lighting up the country".

PV GAS General Director Pham Van Phong and PV GAS leaders performed the torch lighting ceremony to launch the campaign - Photo: VGP/MT

The year 2025 marks the 35th anniversary of the establishment of PetroVietnam Gas Corporation – PV Gas. From its infancy, PV GAS has grown strongly, becoming a key player in the gas industry, one of the pillars ensuring national energy security, accompanying the prosperous development of the country.

Mr. Nguyen Phuc Tue, Deputy General Director of PV GAS, said that the campaign "PV GAS - 35 years of lighting up the country" is not simply a series of commemorative events, but has a highly symbolic strategic communication role, with the goal of spreading the spirit of PV GAS employees - bravery, dedication, creativity and resilience - from the internal to the community, from the gas industry to the whole society. The series of events is an opportunity for each PV GAS employee to acknowledge the milestones achieved in the past, promote the spirit of dedication in the present and look to the future with the desire to break through.

The symbol of the campaign is the PV GAS flame lit by 4040 internal flames, representing more than 4040 enthusiastic PV GAS workers across the country. Each flame is a journey, a silent but persistent contribution, helping PV GAS light up the country (carrying out the task of maintaining energy security and developing the country's socio -economy ).

The campaign is comprehensively designed in many aspects such as mass media, internal activities, community events and cultural - sports - science festivals. In particular, the 35-year brand identity system is newly designed, modern, and synchronous, including videos, posters, media publications, appearing in prominent locations at airports, shopping malls, elevators, public advertising screens and central streets in the country. Along with that, many emulation programs, sports festivals, exhibitions and internal bonding activities are organized to honor the contributions of each officer and employee... The series of events is organized according to a consistent roadmap, associated with important milestones in PV GAS's 35-year journey.

The campaign also focuses on community activities, contributing to enhancing the image of PV GAS in society - not only a large enterprise, but also a brand responsible for the country, people and a green development future.

Minh Thi

Source: https://baochinhphu.vn/khoi-dong-chien-dich-truyen-thong-pv-gas-35-nam-thap-lua-non-song-102250704145549097.htm