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Khanh Hoa promotes tourism to attract Korean visitors

With 9 airlines operating 19 flights per day from South Korea to Cam Ranh, Khanh Hoa is actively taking advantage of this to implement tourism promotion activities. The South Korean tourist market continues to maintain its No. 1 position in the number of international visitors to the land of agarwood.

Báo Thanh niênBáo Thanh niên10/06/2025

June 10, information from Khanh Hoa Department of Culture, Sports and Tourism said that in the first 4 months of 2025, the province welcomed more than 812,800 Korean visitors, an increase of 6.5% over the same period last year. In May alone, the number of Korean passengers passing through Cam Ranh International Airport reached 181,714, an increase of 3% over the previous month.

The expansion of the flight network has created an important breakthrough in attracting Korean tourists to Khanh Hoa. Currently, 9 airlines are operating flights from Seoul (Incheon airport), Busan, Cheongju and Daegu to Cam Ranh with a frequency of up to 19 flights per day. In particular, from June 1, Vietnam Airlines opened the Nha Trang - Busan route with a frequency of 1 flight per day, which has made an important contribution to connecting the second largest city of Korea with Khanh Hoa.

Khánh Hòa đẩy mạnh xúc tiến, quảng bá du lịch để thu hút khách Hàn Quốc- Ảnh 1.

Mr. Cung Quynh Anh - Deputy Director of Khanh Hoa Department of Culture, Sports and Tourism (5th from right) took a photo with tourists flying directly from Busan to Cam Ranh airport on June 1.

PHOTO: BA DUY

In the context of international tourism recovering strongly, Khanh Hoa province is proving its special attraction to Korean tourists through a diverse and effective tourism promotion strategy.

Nha Trang - Khanh Hoa Tourism Association has implemented a proactive tourism promotion strategy by organizing a famtrip delegation to survey Daegu and Busan from June 3 to 7. The delegation led by Mr. Pham Minh Nhut - Chairman of the Association worked with representatives of the Korea Tourism Organization, shared information about Khanh Hoa's tourism potential and learned about management experience of famous tourist destinations such as Otgol ancient village and Songhae Ecological Park.

Khánh Hòa đẩy mạnh xúc tiến, quảng bá du lịch để thu hút khách Hàn Quốc- Ảnh 2.

In Khanh Hoa, Korean visitors account for nearly 50% of the total number of international visitors to the locality.

PHOTO: BA DUY

According to Mr. Cung Quynh Anh - Deputy Director of Khanh Hoa Department of Culture, Sports and Tourism, promoting and inviting famtrip groups from Korea is a necessary strategy to maintain and develop the number of visitors from this potential market.

At the same time, Khanh Hoa province is also planning to expand tourism cooperation with Korea. During a meeting with the Korean Consul General in Ho Chi Minh City, Mr. Shin Choong Il, on June 6, Mr. Nguyen Tan Tuan - Chairman of the Provincial People's Committee discussed continuing to expand cooperation in areas of strength, of which tourism is the top priority.

Khánh Hòa đẩy mạnh xúc tiến, quảng bá du lịch để thu hút khách Hàn Quốc- Ảnh 3.

Korean tourists at Nha Trang night market. Korean tourists often share their travel experiences on social networks, creating a strong viral effect.

PHOTO: BA DUY

It is expected that by the end of June, the Korea Tourism Organization will work directly with the Khanh Hoa Provincial People's Committee to discuss specific cooperation programs to promote two-way tourism development between Khanh Hoa and localities of Korea.

It is known that in the first 5 months of 2025, Khanh Hoa province welcomed more than 4.6 million tourists, an increase of 19.3% over the same period in 2024. Of which, international visitors are estimated at more than 2.2 million, an increase of 10.8% over the same period.

Also on June 10, the Department of Culture, Sports and Tourism of Khanh Hoa province said that during the peak period of the 2025 Sea Culture and Tourism Festival, the total number of visitors to Khanh Hoa for sightseeing and relaxation in 4 days (from June 7 to 10) is estimated to reach about 667,000. Of which, guests served by accommodation establishments reached about 290,000. The occupancy rate of accommodation rooms in Khanh Hoa reached more than 85%; hotels in the central area of Nha Trang city, 4-5 star resorts in coastal areas had an occupancy rate of more than 90%, some establishments were fully booked during the entire festival.


Source: https://thanhnien.vn/khanh-hoa-day-manh-xuc-tien-quang-ba-du-lich-de-thu-hut-khach-han-quoc-185250610143118111.htm


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