Opening of Mega Livestream OCOP Son La Market

Opening of Mega Livestream of OCOP Son La Market in Phieng Khoai commune.

Attending the event were representatives of the Department of Industry and Trade, Agricultural Products and E-commerce Exchange, Vietnam Post Corporation, Yen Chau District People's Committee, Phieng Khoai Commune, representatives of cooperatives with products introduced at the livestream session and digital content creators.

VNPost cooperated with digital content creators to livestream the OCOP Son La Market at the cultural house of Phieng Khoai commune, Yen Chau district.

The OCOP Son La market starts at 9:40 a.m. and is livestreamed on e-commerce platforms: Tiktok shop, Vietnam Post (Vnpost.vn) and Vietnam Post Agricultural Products Exchange (nongsan.buudien.vn) and personal channels of content creators: Luong Van Tuan ongbocute, Long bo tuoi, Solai, Ngoc Toc Review.

The Mega Livestream session introduced typical local agricultural products, such as: Phieng Khoai plums, Chieng Hac green-skinned elephant mangoes, dried plums, ginger-dried plums, dried strawberries, Yen Chau black garlic... produced and processed to ensure food hygiene and safety, certified to be produced according to VietGAP processes.

Members of Chieng Hac Safe Agricultural Cooperative introduce the cooperative's safe green-skinned elephant mango product to digital content creators.

Within nearly 3 hours, with the good coordination between content creators and local sellers, the Livestream session on digital platforms reached nearly 4 million people, selling more than 3 thousand orders.

Content creator Solai livestreams at the plum garden of a member of Toan Phat Agricultural Service Cooperative, Phieng Khoai.

Content creator Ngoc Toc Review livestreams live in the garden.

The Mega Livestream session was also livestreamed by digital content creators Solai and Ngoc Toc Review directly in the plum garden at Toan Phat Agricultural Cooperative. The audience will learn more about the plum production and harvesting process, learn more about typical agricultural products and interact directly with farmers and safe agricultural production cooperatives in the province.