Start with familiarity
Sensitive to new working trends and technology, a group of young people started their content creation work from simple stories, such as: home-cooked meals on death anniversaries, going to Ky Yen festival, specialty craft villages...
Young man Huynh Xuan Huynh finds the traditional Lai Thieu pottery of the old South
After more than 3 years of building a personal media channel but starting to receive advertising commissions about half a year ago, Do Tinh (born in 1993, from An Giang ) shared: “I have a job as a sales staff, but I still like to build a channel and tell stories about my family and hometown. Because there are things that I find familiar, but they are the unique identity of my hometown. If I don't tell and share them with everyone, when my grandparents' and parents' generation passes away, those good things will easily fade away..."
Also starting the journey of maturity with the familiarity of her hometown, with nearly 5 years of non-GMO corn noodles on the market, it is also the same amount of time that Hoang Phuong (29 years old, President and Director of Vietnam Napro Cooperative, Lang Son province) has been persistently working and preserving the native corn variety. Corn is an asset that is closely associated with the family, supporting Phuong's sisters to study - becoming the main source of raw materials to start the young girl's dream of exporting Vietnamese agricultural products. "My family has grown this corn variety for more than 20 years, and this is a native corn variety, non-GMO. We have researched and produced gluten-free corn noodles - a type of food that is popular with many people", Phuong said.
With stable products and a well-received market, from a cooperative developing indigenous corn varieties, Hong Phuong began to build the “Love Noodles” fund, because sustainable values always require a parallel journey of giving and receiving. The fund is drawn from Vietnam Napro’s profits with the main activities being planting trees to protect the environment, creating landscapes for the locality and awarding scholarships to poor students who overcome difficulties.
Opportunities from urbanization
Going against the current familiar choices of today's young generation, Huynh Xuan Huynh (born in 1998, Director of Nang Ceramics Co., Ltd., Ho Chi Minh City) was born and raised in An Giang, but still has a strong desire to find the rustic Lai Thieu ceramic line, which has been associated with the people of the South for generations. Xuan Huynh shared: "In the city, I see many people, especially young people, often use disposable plastic items, or ceramic cups, shiny cups but not very safe for the health of the user. I remember my childhood, my family as well as many people in my hometown, often used cups and plates made from Lai Thieu ceramic - my hometown used to call it earthenware, not sharp but very durable and safe. So I searched for ceramic kilns in Lai Thieu, bought myself familiar items and started connecting with the uncles and aunts of the craft villages".
The old craft villages are also gradually fading away in the urbanized lifestyle, but for young people, the challenge is also an opportunity with new ways to start. Contacting and convincing the pottery kilns with small orders, Xuan Huynh approaches customers through introductions on social networking platforms and fairs for young people. The old pottery line returns with a new look, a communication method that catches up with new, youthful trends, the customer base is also gradually getting larger...
“It is not wrong to say that the rapid urbanization has caused many ceramic kilns to disappear, and there are not many long-standing artisans still practicing their craft. However, in the rapid urbanization, the remaining ceramic kilns need to reach out more to the outside market, and they also begin to change to adapt. And when they understand that the quality and value of their products are much better than cheap, low-quality ceramic cups from outside, people are more confident in reviving traditional products, as a legacy from their homeland for generations,” Xuan Huynh expressed.
In addition to traditional Lai Thieu pottery products, Xuan Huynh currently also organizes tours and experiences of Southern craft villages for tourists. “If we don’t do it, don’t tell stories and don’t let visitors experience it, how will people know that our hometown also has quality craft villages, products that have been improved with new patterns and designs, and most importantly, how durable and safe they are for health…”, Xuan Huynh shared.
RED SUNFLOWER
Source: https://www.sggp.org.vn/truong-thanh-cung-di-san-que-nha-post803909.html
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